Marketing Message Planning (Promotion) Qurban Animal Fund Raising Program Baitul Muttaqin Keputih Mosque Surabaya Period 2016
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In 2016 Baitul Muttaqin mosque is able to get 21 cows and 30 goats. From the preliminary study with the
committee, it was found that the results were obtained by establishing a special committee that moves to plan up
to carry out marketing services of qurban animal fund receipts.As for the method of research, authors use
qualitative research case study with data source interviews to 3 people involved in the special committee of
excavation of qurban animal fund Baitul Muttaqin Keputih mosque Surabaya. The findings of the authors, with
the results of interviews 3 speakers, Qurban animal fund raising committee Baitul Muttaqin Keputih mosque
Surabaya perform steps - steps in accordance with the theoretical basis that the author uses to plan marketing
messages.
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