Marketing Message Planning (Promotion) Qurban Animal Fund Raising Program Baitul Muttaqin Keputih Mosque Surabaya Period 2016

Rizka Susanti Masulah

= http://dx.doi.org/10.20473/adj.v5i1.27643
Abstract views = 182 times | downloads = 145 times

Abstract


In 2016 Baitul Muttaqin mosque is able to get 21 cows and 30 goats. From the preliminary study with the
committee, it was found that the results were obtained by establishing a special committee that moves to plan up
to carry out marketing services of qurban animal fund receipts.As for the method of research, authors use
qualitative research case study with data source interviews to 3 people involved in the special committee of
excavation of qurban animal fund Baitul Muttaqin Keputih mosque Surabaya. The findings of the authors, with
the results of interviews 3 speakers, Qurban animal fund raising committee Baitul Muttaqin Keputih mosque
Surabaya perform steps - steps in accordance with the theoretical basis that the author uses to plan marketing
messages.


Keywords


Mangement Dakwah, Qurban, Promotion, Planning, Marketing message

Full Text:

PDF

References


Abdurrahman, N. H. (2015). Manajemen Strategi Pemasaran. Bandung: CV. Pustaka Setia.

Edina, A. (2012). Perencanaan Komunikasi Pemasaran Terpadu Panadol® Patch “Just Patch

it” Periode Jnauari - Desember 2012. Universitas Indonesia.

Kotler, P., & Armstrong, G. (2006). Prinsip - Prinsip Pemasaran. Jakarta: Penerbit Erlangga.

Muchtarom, Z. (1996). Dasar - Dasar Manajemen Dakwah. Yogyakarta: Kurnia Kalam

Semesta.

Nasiha, S. (2010). Strategi Komunikasi Pemasaran Terpadu (integrated marketing

communication) Dalam mengokohkan Brand Dagadu Djokdja (Studi deskriptif pada PT.

Aseli Dagadu Djokdja Yogyakarta). UIN Sunan Kalijaga.

Nugroho, A. C. (2011). Perencanaan Strategi Komunikasi Pemasaran (Studi Deskriptif

mengenai Perencanaan Komunikasi Pemasaran yang diterapkan oleh Nimco Cloting

Company dalam mempromosikan produk melalui online media). Universitas Atma Jaya

Yogyakarta.

Panitia Masjid Baitul Muttaqin. (2015). Laporan Pendapatan Penggalian Dana Masjid Baitul

Muttaqin Tahun 2015. Surabaya.

Panitia Masjid Baitul Muttaqin. (2016). Laporan Pendapatan penggalian Dana MAjid Baitul

Muttaqin Tahun 2016. Surabaya.


Refbacks

  • There are currently no refbacks.


View My Stats

Creative Commons License
ADJ by Unair is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.