Self-Efficacy of Micro Businesses in Facing the COVID-19 Pandemic in Blitar District

This study aims to determine the dynamics and self-efficacy factors of micro businesses in dealing with the
COVID-19 pandemic in Blitar District. The method used is qualitative with a case study approach. The subjects
in this study were micro entrepreneurs in Blitar District. Data collection method is done by using the interview
method. The data analysis technique used in this research is content analysis. Based on research results. Subject
I is optimistic and has the confidence to overcome the problems of his business amid the COVID-19 pandemic.
In addition, subject I has a lot of innovations or ideas that are applied so that the business can continue to
survive in the midst of a pandemic. Factors influencing the self-efficacy of subject I are environmental support,
past experience, physiological and psychological factors, motivation, and gratitude to God. In subject II did not
have a sense of confidence and tended to be pessimistic in dealing with the COVID-19 pandemic, Subject II felt
that he had no idea and a way out to continue his business in the midst of a COVID-19 pandemic, the factors
affecting subject II's self-efficacy were almost the same as subject I namely environmental support, past
experience, physiological and psychological factors, motivation, and gratitude to God. The findings of this study
are that there are some similarities in positive factors that affect self-efficacy between the two subjects but
provide different outputs of self-efficacy.