AGUSTINI, R. R. P. A. INCONSISTENCY AND AMBIGUITY IN ACHIEVING SUSTAINED COMPETITIVE ADVANTAGE. Airlangga Development Journal, [S. l.], v. 9, n. 1, p. 90–102, 2025. DOI: 10.20473/adj.v9i1.72061. Disponível em: https://e-journal.unair.ac.id/ADJ/article/view/72061. Acesso em: 4 jun. 2025.