WICAKSONO, A. M.; WIDJAYANTI, A. ANALYSIS OF BUSINESS STRATEGY OF PT UNILEVER INDONESIA TBK USING SWOT MATRIX AND PESTEL: (CASE STUDY ON THE DECLINE IN COMPANY PROFITS IN 2024). Airlangga Development Journal, [S. l.], v. 9, n. 2, p. 159–174, 2025. DOI: 10.20473/adj.v9i2.73492. Disponível em: https://e-journal.unair.ac.id/ADJ/article/view/73492. Acesso em: 2 dec. 2025.