Wicaksono, Akbar Muhammad, and Arifiani Widjayanti. “ANALYSIS OF BUSINESS STRATEGY OF PT UNILEVER INDONESIA TBK USING SWOT MATRIX AND PESTEL: (CASE STUDY ON THE DECLINE IN COMPANY PROFITS IN 2024)”. Airlangga Development Journal 9, no. 2 (December 2, 2025): 159–174. Accessed December 2, 2025. https://e-journal.unair.ac.id/ADJ/article/view/73492.