[1]
ADIGÜZEL, S. 2024. THE EFFECT OF IN-GAME ADVERTISING AS A MARKETING TECHNIQUE ON THE PURCHASING BEHAVIOR OF GENERATION Z IN TURKEY. Airlangga International Journal of Islamic Economics and Finance. 7, 02 (Nov. 2024), 133–165. DOI:https://doi.org/10.20473/aijief.v7i02.63866.