ADIGÜZEL, S. THE EFFECT OF IN-GAME ADVERTISING AS A MARKETING TECHNIQUE ON THE PURCHASING BEHAVIOR OF GENERATION Z IN TURKEY. Airlangga International Journal of Islamic Economics and Finance, [S. l.], v. 7, n. 02, p. 133–165, 2024. DOI: 10.20473/aijief.v7i02.63866. Disponível em: https://e-journal.unair.ac.id/AIJIEF/article/view/63866. Acesso em: 24 dec. 2024.