Airlangga International Journal of Islamic Economics and Finance

HOW DO GEN Z MUSLIM CONSUMERS DECIDE TO PURCHASE UMAMA SCARF HIJABS ONLINE?

2025-01-10T09:59:33+07:00

The large number of Muslim populations in Indonesia provides a large consumer potential for the business world. This can be seen from the many businesses that are now trying to meet consumer needs for sharia products and services, one of which is wearing the hijab. The purpose of this study was to analyze the significant influence of electronic word of mouth, influencer marketing, sales promotion and price on the purchasing decisions of generation Z Muslim consumers on the Umama Scarf hijab product. The sampling technique in this study used purposive sampling. The population in this study were generation Z Muslim consumers in Jember Regency who had made online purchases of the Umama Scarf hijab product twice. This study used multiple linear regression analysis methods. The results showed that the variables electronic word of mouth, influencer marketing, sales promotion and price had a significant effect on increasing purchasing decisions. This shows that generation Z pays attention to the intensity, content, and reviews of consumers who have purchased the Umama scarf hijab online. Purchasing decisions are influenced by the needs factor felt by generation Z in terms of decisions and how consumers experience information about the Umama Scarf hijab product from influencers. By offering discounts, free coupons to create better prices to increase purchasing decisions.

CORPORATE SUKUK INDONESIA RESPONSE ON MACROECONOMIC CHANGES

2025-02-02T14:56:33+07:00

This study investigates the short-term and long-term responses of changes in macroeconomic variables including exchange rate (EXC), interest rate (IR), inflation (CPI), money supply (JUB), and world oil price (WTI), to the outstanding value of corporate sukuk in Indonesia (SKK) from January 2011 to December 2022. The regression method used is with the Error Correction Model (ECM). The results obtained in this study that in the short term exchange rates, interest rates, inflation, the amount of money in circulation, and the world oil prices have no influence on the outstanding value of Indonesian companies. In the long run, it was found that the exchange rate had a significant negative effect, the money supply had a significant positive influence, while interest rates, inflation and world oil prices did not affect the outstanding value of Indonesian company sukuk.

ANALYSIS OF INTERNAL FACTORS ON THE STABILITY OF THE SHARIA BANKING SYSTEM IN INDONESIA

2025-03-04T11:28:37+07:00

Penelitian ini bertujuan untuk menganalisis pengaruh rasio pembiayaan bermasalah atau biasa disebut NPF dan rasio pembiayaan terhadap dana pihak ketiga yang diterima perbankan atau biasa disebut FDR terhadap stabilitas perbankan syariah di Indonesia. Metode analisis yang digunakan adalah analisis regresi data panel dengan menggunakan STATA 15 dan Aggregate Financial Stability Index sebagai proksi stabilitas. Hasil penelitian menunjukkan bahwa rasio pembiayaan bermasalah memiliki pengaruh negatif dan signifikan terhadap stabilitas perbankan syariah di Indonesia. Sementara itu, rasio pembiayaan terhadap dana pihak ketiga yang diterima perbankan tidak memiliki pengaruh terhadap stabilitas perbankan syariah di Indonesia .

EFFECTIVENESS OF USING THE SYARIAH PAYMENT GATEWAY LINKAJA SYARIAH PLATFORM IN INCREASING DIGITAL REVITALIZATION AND PROFITS OF MSMES

2025-04-22T11:14:42+07:00

This study aims to analyze the benefits of using a Sharia payment gateway in encouraging digitalization, especially for MSMEs, through the LinkAja Syariah application. The method used is a qualitative approach based on literature studies from various journals and relevant articles. The results of the study show that the adoption of the Sharia digital payment system has increased significantly, reflected in the growth of LinkAja Syariah users by 1.6 million from 2020 to 2024, with a total reaching 10 million users. This digitalization supports time efficiency, and more accurate financial records, and facilitates QRIS payments, Sharia bank transfers, and ziswaf payments. Even without primary data, the increase in indicators such as cash deposit and withdrawal transactions (53–65%) and the increase in LinkAja Syariah revenue by 23% in 2023 show the potential for increasing MSME profitability through the use of this technology.

FAITH FINANCE AND THE FUTURE: THE UNFOLDING STORY OF PARTICIPATION BANKING IN TÜRKİYE

2025-04-24T10:52:29+07:00

Participation banking is a banking transaction that doesn’t generate profit or loss, provides economic financing for commercial transactions, financing for production activities, shares its profit and loss with the customer, and conducts all banking transactions except interest. Islamic Finance is a system where economic activities are carried out in accordance with Sharia law (Islamic law) and businesses and individuals collect capital in accordance with Islamic rules. Riba, gharar, and gambling are prohibited in this financial system. Obtaining income from illegal sales of pornography, lethal weapons, alcohol, and pork, which are not approved by Sharia law, is legal. Ethical, social responsibility work and transactions that will provide social benefit are carried out in accordance with Sharia law. The prohibition of interest in Islamic belief has led to the establishment of interest-free banks. Participation banks, which evaluate the funds they receive from entrepreneurs in investment transactions, share their equity capital, profit and loss with their customers. The purpose of this research is to conduct research on the emergence of the idea of participation banking in Türkiye and participation banks operating in Türkiye. The concept of banking, various banking, the emergence of participation banking and participation banks operating in Türkiye will be discussed in the research.