Lusianto, K.S. 2024. THE INFLUENCE OF BRAND IMAGE, LIFESTYLE, PROMOTION AND PRICE ON OPPO MOBILE PHONE PURCHASE DECISIONS AT ANUGERAH KARYA ABADI KEDIRI STORE. Airlangga Journal of Innovation Management. 5, 1 (Apr 2024), 91–106. DOI:https://doi.org/10.20473/ajim.v5i1.53735.