Sumita and Maksum 2024. Are Islamic Branding and Halal Awareness Relevant? A Study of Annuqayah Santri’s Purchasing Decisions on Wardah Cosmetics . Airlangga Journal of Innovation Management. 5, 4 (Dec. 2024), 599–615. DOI:https://doi.org/10.20473/ajim.v5i4.63453.