SARI, D. K. .; DEWI, A. T. T.; INDAYANI, L. Optimizing Augmented Reality, Brand Image, and Brand Equity on Customer Loyalty for Maybelline Cosmetics on The Shopee Platform. Airlangga Journal of Innovation Management, [S. l.], v. 5, n. 4, p. 616–633, 2024. DOI: 10.20473/ajim.v5i4.61442. Disponível em: https://e-journal.unair.ac.id/AJIM/article/view/61442. Acesso em: 26 jan. 2025.