Rois, T., Arraniri, I., Akbar, I., Nurhayani, A. and Pratiwi, E. Y. (2025) “The Role of Marketing Capability in the Relationship between Entrepreneurial Orientation and Marketing Performance: A Study of Batik SMEs in Ciayumajikuning”, Airlangga Journal of Innovation Management, 6(3), pp. 449–466. doi: 10.20473/ajim.v6i3.77592.