Rodiyah, M., F. Fadiyah, and L. Muzdalifah. “Influence of Brand Image and Reviews on Pinkflash Purchase Decisions via Shopee With Trust Mediation”. Airlangga Journal of Innovation Management, vol. 6, no. 3, Oct. 2025, pp. 601-23, doi:10.20473/ajim.v6i3.79188.