1.
Sari DK, Dewi ATT, Indayani L. Optimizing Augmented Reality, Brand Image, and Brand Equity on Customer Loyalty for Maybelline Cosmetics on The Shopee Platform. AJIM [Internet]. 2024 Dec. 11 [cited 2025 Jan. 26];5(4):616-33. Available from: https://e-journal.unair.ac.id/AJIM/article/view/61442