Airlangga Journal of Innovation Management 2024-04-26T22:01:31+07:00 Prof. Dr. M. Nafik Hadi Ryandono Open Journal Systems <p> </p> <table cellpadding="2"> <tbody align="top"> <tr> <td width="120px">Journal Title</td> <td width="596px">: <a href="" target="_blank" rel="noopener"><strong>Airlangga Journal of Innovation Management</strong></a></td> </tr> <tr> <td>Abbreviation</td> <td>: AJIM</td> </tr> <tr> <td>ISSN</td> <td>: <a href="">2722-5062</a> (media online) <strong><br /></strong></td> </tr> <tr> <td>DOI Prefix</td> <td>: <a class="break-words" href=""></a></td> </tr> <tr> <td>Editor in Chief</td> <td>: <a href="" target="_blank" rel="noopener">Muhamad Nafik Hadi Ryandono</a></td> </tr> <tr> <td>Publisher</td> <td>: <a href="" target="_blank" rel="noopener">Badan Pengembangan Bisnis Rintisan dan Inkubasi</a></td> </tr> <tr> <td> </td> <td> <a href="" target="_blank" rel="noopener">Universitas Airlangga</a></td> </tr> <tr> <td>Frequency</td> <td>: Biannual, June and October</td> </tr> <tr> <td>Citation Analysis</td> <td>: <a href=";hl=id" target="_blank" rel="noopener">Google Scholar</a> | <a href=";and_facet_source_title=jour.1389813" target="_blank" rel="noopener">Dimension</a></td> </tr> <tr> <td> </td> <td> </td> </tr> </tbody> </table> <p>Airlangga Journal of Innovation and Management (E-ISSN: <a href=";1589764381&amp;76&amp;&amp;" target="_blank" rel="noopener">2722-5062</a>) is a peer-reviewed journal published twice a year (June and October) since 2020 by Badan Pengembangan Bisnis Rintisan dan Inkubasi (BPBRIN) Airlangga University. Airlangga Journal of Innovation and Management is intended to be the BPBRIN’s journal for publishing articles reporting the results of research into innovation management. Airlangga Journal of Innovation and Management invites manuscripts in the areas of multidisciplinary perspective.</p> <p>The primary criterion for publication in the journal is the significance of the contribution an article makes to the literature in the innovation management of multidisciplinary area, i.e., the significance of the contribution and the rigor of the analysis and the presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts.</p> Enhancing MSME: Exploring the Relationship between Financial Literacy, Financial Inclusion, and Capital Access to Improve Performance 2024-02-25T13:57:15+07:00 Naelati Tubastuvi Rania Nur Ainun Wida Purwidianti Luthfi Zamakhsyari <p>The growth of micro, small, and medium-sized enterprises (MSMEs) is critical to Indonesia's present economic development. This study has the purpose of examining how financial literacy, financial inclusion, and access to capital affect the performance of MSMEs in the Banyumas area. The performance of MSMEs is the dependent variable in this study, and the independent factors are financial literacy, financial inclusion, and access to finance. This study used partial Least Squares (PLS) to handle data in this work. Purposive sampling procedures were employed to select 127 MSMEs from a total of 8,559 MSMEs in the Banyumas Regency as research participants. The study's main findings of the relationship between the three variables of financial literacy, financial inclusion, and access to capital on MSME performance show that these three variables significantly influence MSME performance, both partially and simultaneously. As a result, MSMEs with a high degree of financial competence, simple access to finance, and suitable access to capital would improve MSMEs' performance in an area, resulting in the growth of the enterprises they manage. This research found that the financial literacy level of Banyumas MSMEs is quite high, available financial inclusion is easily accessible and sufficient access to capital can help MSMEs to improve their performance so that they can increase the development of the businesses they run.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management Assistance in the Implementation of Hazard Analysis Critical Control Point (HACCP) and Borac Quality Control: Food Industry Analysis 2024-02-25T14:28:54+07:00 Safira <p>The quality and food safety management system currently implemented is HACCP (Hazard Analysis Critical Control Point). Supporting factors that are prerequisites for the effectiveness of implementing HACCP as a quality control system is the fulfillment of basic feasibility requirements. This research uses a qualitative approach. The method used is descriptive verification to obtain an accurate and actual picture of the facts and nature of the relationships between phenomena discovered by CCP in the process flow. Problems that occur in the development of home industries such as the non-borax onion shell processing business include low quality, quality, quality control, and food safety. So, to achieve good quality puli crackers and according to the required criteria, namely SNI No.01-4307-1996, supervision and control need to be carried out at every stage of the process, starting from receiving raw materials until the product is ready to be marketed. On the other hand, a quality control concept system is needed to minimize errors in the production process and the risk of food safety hazards, one of which is by implementing the Hazard Analysis Critical Control Point (HACCP) concept. From the results, this research can be concluded that the shell processing unit at the research location at CV Marsudi Luhur has not implemented a quality control system and HACCP properly. Research result It is hoped that this can be used as a basis for further research on quality and safety assurance of food and environmental quality for making non-borax onion shells around the Sukoharjo district.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management Implementation of Competitive Adaptation and Resilience Strategies Post Covid-19 Pandemic in Halal Food SMEs 2024-03-16T12:17:14+07:00 Marissa Grace Haque <p>SME industry saves the nation's economy, 10.79 million people (7.71 percent) of the Indonesian population work in providing accommodation and food. Knowing the survival ability of industry players on a mike scale is very important. This study used a mixed method, with descriptive analysis to determine the survival ability of the "Pempek Bicik Nina", Palembang, company post-pandemic. Using the SWOT analysis, and internal-external weighting, the Four Step Strategy determines the most appropriate strategy, to be able to overcome challenges by taking advantage of all possible opportunities. Results showed that several weaknesses must be immediately corrected to optimize revenue potential, in the form of more extensive digital marketing, and innovation in product variants, including embracing more public figures as catalysts to leverage. Innovation in product variants is also needed to maintain the attractiveness so that it can continue to attract old customers, as well as attract the interest of new consumers. The cost leadership strategy was maintained. The ability to control costs, and operational efficiency, is very important to maintain profitability and competitiveness. By adapting to all digital world business developments and its product innovation, "PBN", can maintain business continuity. In particular, by combining digital marketing strategies, product innovation, embracing more public figures, and cost leadership strategies, halal SMEs "PBN" can continue to develop and succeed in the halal SME culinary market.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management Factors Influence MSME’s Switching Behavior in Digital Marketing Channel: Evidence from Indonesia 2024-02-25T14:02:13+07:00 Tri Siwi Agustina Rico Adi Suwardianto Suwardianto Muhebullah Jamali <p>In realizing digital-based services and the application of people's economy, the Surabaya, Indonesia. The government has launched a website called E-Peken. It is hoped that the presence of digital marketing infrastructure can help MSME actors increase their business potential by expanding the marketing reach of their superior products. This study aims to determine the desire to switch to e-commerce regarding the failure of e-commerce services and the experience of using the E-Peken website. The research method used was quantitative with data collection through observation and questionnaires on 346 MSMEs in Surabaya City who were recorded as users of the E-Peken website. The results obtained show that the failure of e-commerce services has proven to affect switching intentions; usage experience is proven to affect switching intentions and switching intentions are proven to affect switching behavior from E-Peken to other e-commerce. In this manner, it is suggested that assist investigation include mediating or moderating variables. Managerial suggestions that can be submitted to the Surabaya Government as the E-Peken site service provider are to make strides in administrations on a progressing premise and continuously react to the desires of MSME’s players as users.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management Development of Cold Brew Extraction Tutorial Video for Junior Baristas 2024-02-25T14:12:27+07:00 RHANIA SAFIRA DYNANTRA <p>This study aims to determine: the results of the development of grind size and cold brew extraction video tutorials; the feasibility of grind size and cold brew extraction video tutorial materials. The feasibility of grind size and cold brew extraction video tutorial media; and user responses to grind size and cold brew extraction video tutorials. This research method is development-type research. Namely adapted using the 4D development model with only three stages due to the limited time and costs required for research. Validation of this video tutorial involves two material experts and two media experts; the object of research is a video tutorial. Questionnaires were used in data collection consisting of material validation, media, and video tutorial user responses. The data analysis technique was carried out descriptively and quantitatively. The results of the video tutorial that have been made in the form of online links cover the material of coffee brewing techniques with grind size and cold brew extraction; The video tutorial material is considered feasible with an average of 80%. The video tutorial media is very feasible with an average score of 84%, and the junior barista response obtained an average score of 83% with a very good interpretation. This implies that the video tutorial of the research results can be used in training activities on coffee blending techniques with grind size and cold brew extraction.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management The Impact of Islamic Financial Deepening on Economic Growth in Indonesia 2024-02-25T13:02:27+07:00 Moh Anwar <p>Indonesia is starting to pay attention to this trending issue to boost national economic growth because Indonesia is still below other countries regarding the development of its financial sector, especially in Islamic finance. This study employs a quantitative research approach, utilizing multiple linear regression analysis, to investigate the influence of various aspects of Islamic finance on Gross Domestic Product (GDP) as an indicator of economic growth in Indonesia. This research is expected to be able to examine in more detail the role model of Islamic financial deepening in Indonesia and how it affects economic growth. Through a comprehensive discussion, we examine the potential impact of Islamic financial instruments, including Murabahah, Mudharabah (Islamic deposit), total assets of Islamic banking, Islamic stock market capitalization, and Islamic stock transaction volume, on economic growth. Findings suggest that while certain components, such as government bonds (sukuk), have a significant positive influence on GDP through infrastructure financing and investor confidence, others, like corporate bonds (sukuk), may have limited direct impact due to their focus on specific corporations rather than broad-based economic growth. This research contributes to the understanding of the role of Islamic finance in Indonesia's economic development and informs policymakers, practitioners, and academics on optimizing its contributions while ensuring financial stability and inclusion.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management The Influence of Brand Image, Lifestyle, Promotion, and Price on Purchasing Decisions for Oppo Mobile Phones 2024-03-16T12:19:59+07:00 Kefri Septian Lusianto <p>This research uses quantitative methods and the population studied is all consumers who purchased Oppo cellphones within the 3 month research period. The number of samples taken was 97 respondents, the sampling method used purposive sampling. Data were collected through questionnaires, while analysis techniques used validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, R2 determinant test, t-test, and f test. The research results show that (1) brand image partially influence on purchasing decisions with a t value of -2.050 and a sig value. 0.043 &lt; 0.05, (2) lifestyle partially influence on purchasing decisions with a t value of 5.076 and a sig value. 0.000 &lt; 0.05, (3) promotion partially influence on purchasing decisions with a t value of 3.403 and a sig value. 0.001 &lt; 0.05, (4) price partially influence on purchasing decisions with a t value of 2.212 &gt; t table and a sig value. 0.029 &lt; 0.05, (5) brand image, lifestyle, promotion, and price simultaneously influence on purchasing decisions with an F-count value of 17.708 and a sig value. F 0.000 &lt; 0.05. Through the results of the calculations that have been carried out, there was an influence between promotions on purchasing decisions as well as price on purchasing decisions. The influence of brand image is quite important in strengthening the store's image so that it is effective in increasing purchasing decisions. This can be done through more intensive branding efforts, including consistent use of logos, clear brand messages, and a satisfying customer experience.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management Cooperation in Digital Innovation Under the Master Plan on Asean Community (MPAC) in Muslim Asean Countries 2024-02-25T14:38:29+07:00 Joko Susilo <p>This study examines the present conditions and obstacles faced by digital innovation in Indonesia and Malaysia, explicitly focusing on Muslim ASEAN countries. Additionally, it seeks to identify potential areas for collaboration and cooperation within the framework of the Master Plan on ASEAN Connectivity (MPAC) in Digital Innovation, such as the Quick Response Indonesian Standard (QRIS) in Indonesia and Malaysia. Besides, this qualitative study employed a literature review. In addition, the collaboration between Indonesia and Malaysia on the Master Plan on ASEAN Connectivity (MPAC) in Digital Innovation, particularly in Quick Response Indonesia Standard (QRIS), can significantly improve economic integration and social growth in Muslim ASEAN nations. The result of this study is that Through the implementation of QRIS. This digital payment system makes use of QR codes to carry out transactions across international boundaries, reducing the costs of transactions. According to the author, this study is a first attempt to build a factual and theoretical basis for the researcher's analysis of the cooperation on the Master Plan on ASEAN Connectivity (MPAC) in digital innovation in Muslim countries in the ASEAN region, including Indonesia and Malaysia.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management The Influence of Knowledge, Halal Label, Attitude, Religiosity and Price on Purchase Interest in Korean Halal Cosmetics 2024-02-25T14:30:07+07:00 Suci Fauziah Ramadhany <p>This research aims to explore the effects of product knowledge, halal label, attitude, religiosity, and price on cosmetic purchasing decisions, by considering each variable in depth. The population of this study consists of Generation Z in Bogor. Using a quantitative approach, data was collected through questionnaires and analyzed using the SEM PLS application. The research results show that there is a positive and significant influence of product knowledge, halal label, religiosity, attitude, and price on purchasing decisions. Research shows that aspects such as product knowledge, halal labels, religiosity, attitude, and price have an important impact on consumer purchasing decisions. The implications of this research are very relevant for cosmetics industry owners and practitioners. Adequate information about products, belief in halal, religious values, positive attitudes towards brands, and price considerations all influence consumer purchasing choices. Therefore, companies must pay attention to these factors in their marketing strategies to increase product appeal and influence consumer purchasing behavior. A thorough understanding of consumer preferences is the key to achieving success in a competitive market environment.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management Marketing Strategy of Sponsorship Events and Celebrity Endorsement to Increase Consumer Brand Awareness of Kapal Api Products 2024-03-16T12:13:01+07:00 Azizah Eji <p>This research was conducted to examine the influence of event sponsorship on brand awareness. Addressing this theme in a journal is of significant value in terms of contributing to industry understanding, knowledge development, and practical applications in brand marketing strategies like Kapal Api. The study employed a qualitative approach by reviewing previous research and relating it to a case study of Kapal Api. Based on the case study of Kapal Api, Indonesian badminton athletes play the role of celebrity endorsers for the Kapal Api brand. The compatibility of a celebrity endorser with a product refers to the alignment of the celebrity's image, values, and behaviors with the desired impression of the advertised brand. The findings of the research indicate that the sponsorship strategy implemented by Kapal Api successfully increased consumer brand awareness, particularly among badminton enthusiasts. The study also demonstrates that the inclusion of celebrity endorsers, specifically badminton athletes, further enhances the success of Kapal Api's event sponsorship strategy. The study highlights the potential effectiveness of sponsorship events and celebrity endorsements in increasing consumer awareness of Kapal Api products. This suggests that implementing these strategies could lead to heightened recognition and visibility for the brand among consumers.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management Capturing Millennials' Attention: Investigating Influential Factors on Purchase Intention at Halal Restaurants in Bogor, Indonesia 2024-02-25T14:27:03+07:00 Sulis Alfiani Anita Priantina <p>This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in Bogor City. This study used the SEM-PLS method in analyzing the data. It is conducted in two stages, the evaluation of the measurement model (outer model) and the evaluation of the structural model (inner model). The Path Coefficients method has been employed to assess the direct effects of an exogenous latent construct or variable on an endogenous latent variable. The research results show that attitude variables and halal labels have a significant influence on consumer buying interest in halal restaurants, while knowledge and price variables do not have a significant influence on buying interest. The implications of this research are highly relevant for halal restaurant industry owners and practitioners. Strategic recommendations include enhancing information about the halalness of products and services and strengthening halal certification and labels. Restaurant owners are encouraged to seek a balance between competitive pricing and high-quality service. Focus on improving consumer knowledge about the halal status of products, enhancing brand image, and emphasizing the halal label as a positive differentiator.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management The Influence of Factors on Sharia Financial Management Behavior: SEM Approach 2024-02-26T16:18:21+07:00 Nurul khafifah Fifah <p>The high muslim population and the trend of halal living have resulted in increasing interest and growth in the islamic finance industry today. For every individual and company, financial management behavior is an important factor in making good financial decisions, especially in the context of Islamic finance. This research was conducted to find out whether factors such as sharia financial literacy, halal lifestyle, help seeking, locus of control, and sharia financial attitudes have an influence on sharia financial management behavior. This study involved 226 respondents from the JABODETABEK area who were at least 18 years old. The data were analyzed using SEM-PLS method. The results showed that all these factors have a positive correlation with sharia financial management behavior. However, when talking about a halal lifestyle, this research concludes that this halal lifestyle has a significant impact on sharia financial management behavior with sharia financial attitudes as moderation. The findings of this research provide important implications for the JABODETABEK region in developing strategies to increase sharia financial inclusion. Apart from that, this research can also be a reference for further research in the same field and contribute to a deeper understanding of related theories.</p> 2024-04-26T00:00:00+07:00 Copyright (c) 2024 Airlangga Journal of Innovation Management