Airlangga Journal of Innovation Management https://e-journal.unair.ac.id/AJIM <p>Airlangga Journal of Innovation Management is a peer-reviewed and open access quarterly (March, June, September, and December) that is published by <strong><a href="https://bpbrin.unair.ac.id/">Badan Pengembangan Bisnis Rintisan dan Inkubasi (BPBRIN)</a></strong> of <strong><a href="https://unair.ac.id/">Universitas Airlanggga</a> </strong>with the registered number <strong><a href="https://issn.brin.go.id/terbit/detail/1589764381">(E-ISSN 2722-5062)</a></strong> cooperation with the <a href="https://drive.google.com/file/d/16uQ13YiPKFiGaHo7QDOLLdahmTWvjj-M/preview" target="_blank" rel="noopener"><strong>Majelis Sarjana Ekonomi Islam (MASEI)</strong></a> and <a href="https://drive.google.com/file/d/1KcdjEIPbGI7-lTcTdbjSRlFAfqMdYS5C/preview"><strong>Ikatan Doktor Ekonomi Indonesia (IDEI)</strong></a>.</p> <p>The primary criterion for publication in the journal is the significance of the contribution an article makes to the literature in the innovation management of the multidisciplinary area, i.e., the significance of the contribution and the rigor of the analysis and the presentation of the paper. The acceptance decision is made based on an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts.</p> <p>Airlangga Journal of Innovation and Management (AJIM) has been accredited by the National Journal Accreditation (ARJUNA) by the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia with the category of <a href="https://sinta.kemdikbud.go.id/journals/profile/10766" target="_blank" rel="noopener"><strong>SINTA 4</strong></a> (based on the Decree of the Director General of Higher Education, Research, and Technology <a href="https://drive.google.com/file/d/1GpsUyFgfykRiKRhBamKGZUd77uPugKTw/view?usp=sharing" target="_blank" rel="noopener">Number 79/E/KPT/2023</a>).</p> en-US <ol> <li>The journal allows authors to hold copyright without restrictions and retain publication rights without restrictions. The author retains the copyright and grants the first publication rights to the journal, with his work simultaneously licensed under the <a href="https://creativecommons.org/licenses/by-nc-sa/4.0/">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a> (CC BY-NC-SA). This license allows others to share the work with acknowledgment of authorship and initial publication in this journal, provided that the work is not used for commercial purposes and that any derivative works must use the same license.</li> <li>Authors may enter into additional contractual agreements for non-exclusive distribution of the journal publication version (e.g., uploading it to an institutional repository or publishing it in book form), while still including acknowledgment of the initial publication in this journal.</li> <li>Authors are allowed and encouraged to upload their work online (e.g., in an institutional repository or personal website) before and during the submission process. This can support productive scientific exchanges as well as increase citations to published works.</li> </ol> <div> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license"><img src="https://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png" alt="Creative Commons License" /></a><br /><strong>AJIM by <a href="http://www.unair.ac.id/" rel="cc:attributionURL">UNAIR</a></strong> <strong>is licensed under a</strong> <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a>.</div> muhammadnafik@feb.unair.ac.id (Prof. Dr. M. Nafik Hadi Ryandono) ajim@lpbi.unair.ac.id (CP AJIM UNAIR) Tue, 30 Sep 2025 14:42:49 +0700 OJS 3.3.0.10 http://blogs.law.harvard.edu/tech/rss 60 Capital Structure Dynamics in Indonesia's Consumer Non-Cyclicals Sector: The Influence of Profitability, Asset Structure and Firm Size https://e-journal.unair.ac.id/AJIM/article/view/75021 <p>Capital structure is one of the important aspects in corporate finance because it reflects the company's policy in choosing financing sources through debt or equity. This study analyzes the effect of profitability, asset structure and company size on capital structure. The population of this study is Consumer Non-Cyclicals sector companies listed on the IDX in 2020-2023, totaling 132 companies, with sampling using purposive sampling technique obtained 47 companies. This analysis uses multiple linear regression with SPSS 25. As a result, profitability has a significant negative effect on capital structure, while asset structure and company size have a significant positive effect. This finding supports the pecking order theory and trade-off theory, where companies with high profitability tend to use internal funding, while asset structure and company size become collateral to obtain external funding.</p> Vivi Dwi Haliza, Naelati Tubastuvi, Ika Yustina Rahmawati, Alfato Yusnar Kharismasyah Copyright (c) 2025 Airlangga Journal of Innovation Management http://creativecommons.org/licenses/by-nc-sa/4.0 https://e-journal.unair.ac.id/AJIM/article/view/75021 Tue, 30 Sep 2025 00:00:00 +0700 The Influence of Women Entrepreneurial Leadership on Employee Performance with Innovative Work Behavior as an Intervening Variable at UD. Sari Murni in Tulungagung https://e-journal.unair.ac.id/AJIM/article/view/72953 <div><span lang="EN-US">Employee performance is an important element that plays a role in determining the success of an organization, because the achievement of goals and the company's competitiveness is highly dependent on the quality and productivity of employees. Along with increasing competition in the global market, companies must understand and identify factors that can optimize employee performance, both in terms of motivation, leadership, and work environment. The importance of women's leadership in the business world is getting more attention, especially in the context of diversity and inclusion. This study aims to analyze the effect of women entrepreneurial leadership on employee performance through innovative work behavior. The population subjects in this study were employees at UD. Sari Murni Jenang P. Lasimun, Tulungagung, totaling 40 people. In the sampling technique in this study, the researcher used the total sampling technique because the number of respondents was less than 100. The result of this study found that women entrepreneurial leadership has a significant effect on employee performance. Women entrepreneurial leadership has a significant effect on innovative work behavior. Innovative work behavior has no significant effect on employee performance. Innovative work behavior is not able to mediate the relationship between women entrepreneurial leadership on employee performance.</span></div> Difa Putri Arifa, Aniek Rumijati, Iqbal Robbie Copyright (c) 2025 Airlangga Journal of Innovation Management http://creativecommons.org/licenses/by-nc-sa/4.0 https://e-journal.unair.ac.id/AJIM/article/view/72953 Thu, 02 Oct 2025 00:00:00 +0700 Application of Fish Probiotics in Catfish Farming Activities Using Biofloc System: Low and High Protein Feed Induction https://e-journal.unair.ac.id/AJIM/article/view/70791 <p>Catfish farming with the biofloc system is increasingly used because it can increase feed efficiency. However, the main challenge in this system is optimal water quality, especially in relation to the presence of pathogenic bacteria such as <em>coliform</em>. This study aims to determine the effect of giving probiotics to feed with high, low, and control protein content on water quality, water and intestinal TPC, and the level of coliform bacteria in the anus of catfish. The analysis method used is pour plate and spread plate. In addition, water quality such as pH, temperature, was also observed to determine the relationship between environmental conditions and bacterial development. The main objective of this study was to determine the differences in water quality values, TPC in water and intestines, and coliform bacteria levels in each treatment. The results of this study are expected to provide a better understanding of how the use of probiotics. Temperature values ​​ranged from 26.71-28.83°C and pH ranged from 8.34-9.45. Bacterial TPC values ​​ranged from 8.03-16.94 CFU/ml. The TC value of bacteria in catfish anus samples ranged from 3.81-7.00 CFU/ml. This study can be a practical solution for farmers to improve sustainable catfish cultivation.</p> Salsabila Dewi Maharani, Ananda Wahyuni, Abdus Salam Junaedi, Haryo Triajie, Muhammad Zainuri Copyright (c) 2025 Airlangga Journal of Innovation Management http://creativecommons.org/licenses/by-nc-sa/4.0 https://e-journal.unair.ac.id/AJIM/article/view/70791 Tue, 30 Sep 2025 00:00:00 +0700 The Role of Marketing Capabilities in the Relationship between Entrepreneurial Orientation and Marketing Performance: A Study of Batik SMEs in Ciayumajikuning https://e-journal.unair.ac.id/AJIM/article/view/77592 <p>Previous studies on the influence of entrepreneurial orientation on marketing performance have revealed inconsistencies. To address these discrepancies, a new research model was developed, placing marketing capabilities as a mediating variable. The study is also based on the challenges that SMEs face in improving their marketing performance. This quantitative study uses a survey method to examine batik SMEs in the Ciayumajakuning region of West Java, Indonesia. The sample size consists of 200 SME owner-managers, selected using disproportionate random sampling. Data analysis was conducted using structural equation modelling with the AMOS programme. The results indicate that marketing capabilities mediate the influence of entrepreneurial orientation on marketing performance. These findings are significant in that they identify a research model that addresses the challenges faced by SMEs in improving their marketing performance by focusing on market orientation and the role of marketing capabilities as a mediator. The results of this study have practical implications for SMEs in the batik industry in the Ciayumajakuning region, helping them to overcome problems with marketing performance by adopting a market-oriented approach.</p> Tatang Rois, Iqbal Arraniri, Ilham Akbar, A'i Nurhayani, Erni Yuliyanti Pratiwi Copyright (c) 2025 Airlangga Journal of Innovation Management http://creativecommons.org/licenses/by-nc-sa/4.0 https://e-journal.unair.ac.id/AJIM/article/view/77592 Tue, 30 Sep 2025 00:00:00 +0700 Digital Financial Literacy and Financial Technology on Financial Performance through Financial Behavior as a Mediating Variable https://e-journal.unair.ac.id/AJIM/article/view/75572 <p><span style="font-weight: 400;">This research analyzes the effect of digital financial literacy and financial technology on financial performance, with financial behavior as a mediator. The population used is the MSE actors in the South Brebes Regency area, consisting of 6 sub-districts. Sampling using the convenience sampling technique calculated by the Slovin formula, resulting in 110 participants. The data were collected through the distribution of questionnaires using a Likert scale, and then examined with SmartPLS 3.0 software. According to the results, adopting fintech is not the only way for MSEs to achieve excellent financial performance; responsible financial behavior and a firm understanding of digital financial literacy are also essential. Theoretically, this study highlights that enhancing MSE financial performance requires a combination of financial expertise and efficient technology use, since technology is insufficient on its own without the capacity to understand and utilize financial data strategically. From a managerial standpoint, the findings suggest that improving MSE actors’ financial capabilities, especially their comprehension, interpretation, and application of digital financial tools and concepts, is essential to guaranteeing that fintech solutions can be utilized efficiently. In an increasingly digital economic world, this capacity helps business owners make strategic, sustainable, and well-informed decisions that support the long-term resilience and success of their companies.</span></p> Nur Apni Wulandari, Wida Purwidianti, Maulida Nurul Innayah, Restu Frida Utami Copyright (c) 2025 Airlangga Journal of Innovation Management http://creativecommons.org/licenses/by-nc-sa/4.0 https://e-journal.unair.ac.id/AJIM/article/view/75572 Tue, 30 Sep 2025 00:00:00 +0700 AI Competence’s Impact on Innovation in The Creative Industries: Moderating Role of Individual Creativity https://e-journal.unair.ac.id/AJIM/article/view/74787 <p>This research aims to investigate the relationship between AI competence and innovation with moderating effect of creativity in the context of Indonesian creative industries. We try to accomplish the objective by conducting surveys and analyzing the data using quantitative approach. Our samples are those who are working in various kinds of creative industries in Indonesia with minimum age of 18. In addition, our samples should be those who are involved in the planning or design processes of creative product, and more or less helped by AI in doing their task. These additional criteria are set in order to assure that our samples have something to do with innovation in their organization or own business, and have sufficient understanding about what AI is. We have collected 268 completed questionnaires from the eligible samples. The results of hypothesis testing using PLS-SEM indicates that AI competence has a positive significant impact on innovation. While individual creativity moderates the relationship between AI competence and innovation. Intriguingly, this moderating effect goes to the negative way. We suggest that the creative industries stakeholders provide sufficient training for creative workers allowing them to develop their competence in using AI program related to their job or tasks.</p> Rizka Putri Pranandari, Atsushi Aoyama Copyright (c) 2025 Airlangga Journal of Innovation Management http://creativecommons.org/licenses/by-nc-sa/4.0 https://e-journal.unair.ac.id/AJIM/article/view/74787 Wed, 01 Oct 2025 00:00:00 +0700 Analyzing The Impact of Quality Management on Housing Users' Perceptions Using Property SERVQUAL https://e-journal.unair.ac.id/AJIM/article/view/72727 <p><span style="font-weight: 400;">The history of Service Quality has appeared in several previous studies, but studies that discuss property SERVQUAL remain underexplored, particularly in relation to user satisfaction and housing quality in developing countries. The concept of quality management will support the success in developing the housing sector and will provide acceleration for the government to improve the local economy. Unfortunately, in many developing countries, the management of housing for the community tends not to meet the required quality because it always prioritizes quantity. There is the urgency of empirical and theoretical gaps is an opportunity for researchers to provide additional scientific references in the form of conceptual quality management of housing users' perceptions using property SERVQUAL in accordance with the expected impact. The method applied in this paper was carried out with a quantitative approach. The data obtained is through surveys. The survey data were processed using a model test tool, namely PLS-SEM. Respondents in this study were 150 housing users. The findings that will be obtained in this study are in the form of a conceptual description of quality management of housing user perceptions using property SERVQUAL and how it impacts housing characteristics and direct impacts for users in the form of subjective well-being. The implications of this research consist of two outputs, namely the first implication for science in the form of new references from the concept of quality management with novelty linking Property SERVQUAL, housing characteristics, and subjective well-being. The second is the consideration of practical strategies for housing stakeholders.</span></p> Rediawan Miharja, Fety Nurlia Muzayanah, Agustifa Zea Tazliqoh Copyright (c) 2025 Airlangga Journal of Innovation Management http://creativecommons.org/licenses/by-nc-sa/4.0 https://e-journal.unair.ac.id/AJIM/article/view/72727 Tue, 30 Sep 2025 00:00:00 +0700 Influence of Celebrity Endorsers and Halal Lifestyle on Gen Z’S Skincare Purchase Interest in East Java https://e-journal.unair.ac.id/AJIM/article/view/77520 <p><span style="font-weight: 400;">Indonesia's potential in the halal skincare industry is significant, as evident from its position as the second largest consumer of halal cosmetics and the high enthusiasm of Generation Z towards self-care products. Generation Z's increasing interest in skincare has driven a significant expansion of Indonesia's beauty industry. This generation is known for being active on social media and has a high awareness of appearance and personal values, including a halal lifestyle. This research aims to analyze how celebrity endorsers and the halal lifestyle influence Generation Z's purchase interest in skincare in East Java. The study uses a quantitative approach. The participants are Generation Z skincare users. The sample was chosen through a non-probability purposive sampling method, with specific criteria, involving 110 respondents who reside in East Java and were born between 1995 and 2012. Data was collected via an online survey and analyzed using IBM SPSS Statistics 31. This research includes tests such as instrument validation, classical assumption tests, hypothesis testing, and regression analysis. The results show that, partially, celebrity endorsers and the halal lifestyle significantly affect purchase interest. Together, both factors, celebrity endorser and the halal lifestyle, also significantly influence Generation Z's skincare purchase interest in East Java. This result helps create more successful marketing tactics, particularly the utilisation of public figures and the strengthening of halal product images. Skincare companies are advised to choose celebrity endorsers who are popular and trustworthy and align with halal lifestyle values. </span></p> Wildatul Jannah, Siti Habibatur Rahma Copyright (c) 2025 Airlangga Journal of Innovation Management http://creativecommons.org/licenses/by-nc-sa/4.0 https://e-journal.unair.ac.id/AJIM/article/view/77520 Tue, 30 Sep 2025 00:00:00 +0700