Airlangga Journal of Innovation Management

Analysis Of BPJS Drug Investment Management Using Activity-Based Cost (ABC) Method (Case Study in Ponorogo Health Office)

Cinthya Ratna Yuniar, Linda Widyaningsih, Indraswari, Nora Yustyananingrum — Thu, 27 Mar 2025 00:00:00 +0700

Medicines are an important component in ensuring health services. The Ponorogo City Health Service is the source of drug procurement for primary health services in Ponorogo. Procurement uses limited Regional Revenue and Expenditure Budget (APBD) funds, so studying the types of medicines most needed and the funds absorbed for procurement efficiency is necessary. This research aims to analyze the efficiency of item selection and use of BPJS drug procurement funds at the Ponorogo City Health Service. Observation period January to June 2023 using the ABC method. This research is included in the mixed research method qualitative and quantitative descriptive with retrospective data collection. The ABC method is used to identify priority items based on their contribution to costs, classifying A, B, and C based on use value and investment value. The research results showed 111 BPJS medicine items in the Ponorogo City Health Service. This study has theoretical implications by identifying uneven patterns of BPJS drug use and investment between groups. The finding that group A absorbs the most investment (70.62%) but only contributes 19.82% of the total goods, while group C has the highest percentage of the total goods (63.96%) but low contribution of use and investment (9.36% and 9.09%), indicates the need to revise the resource allocation model in the BPJS program. From a managerial perspective, this study recommends optimizing budget allocation, evaluating drug procurement policies, and improving the monitoring system to ensure program efficiency and effectiveness.

Effectiveness of Indigenous Bacteria of Salt-Washing Wastewater (Bittern) As Plastic Waste Degraders

Wahyu Dwi Saputri, Aliefia Miftakhul Ardani, Abdus Salam Junaedi, Haryo Triajie — Thu, 27 Mar 2025 00:00:00 +0700

Plastic is a man-made synthetic polymer that has stable and durable characteristics The process of decomposing plastic takes a long time and the use of plastic which is increasing every year results in the accumulation of plastic waste in the environment, causing environmental pollution. Biodegradation is one solution to reduce the amount of plastic with the help of microorganisms or bacteria. This study has an objective to analyze the OD value; TPC; and the percentage value of plastic waste weight loss from each Indigenous bittern bacterial isolate in degrading plastic waste on YEB media + 1% glucose. The research procedure includes sterilization of tools and materials until data analysis. Data on TPC and OD values during the degradation process were analyzed descriptively and the percentage value of plastic dry weight after 7 days of incubation time was analyzed statistically. The highest OD value was 1,613 (BB1), the highest TPC value was 13,93 Log CFU/ml (BB4), and the highest plastic dry weight percentage value was 25%+0^b (BB4). This research provides new insights into the potential of Indigenous bittern bacteria as plastic waste biodegradation agents and enriches knowledge in the field of environmental biotechnology. This research can be used as a basis for the waste management industry and government to design more sustainable policies in waste management to reduce dependence on conventional methods that are expensive and less effective

Enhancing MSMEs’ Innovation Capacity Based on the ISO 56002:2019: A Case Study of the XYZ Perfume Company in Yogyakarta

Thu, 27 Mar 2025 00:00:00 +0700

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, contributing 60.5% to the Gross Domestic Product (GDP) in 2024. These facts underscore the importance of MSME development as a priority in the Asta Cita of the President of the Republic of Indonesia. However, alongside financial constraints, researchers contend that MSMEs face challenges in competitiveness due to a lack of innovation and creativity. To address this, a standard for innovation capacity needed and ISO 56002:2019 can serve it. Nevertheless, research in this field remains limited, highlighting the need for studies focused on enhancing innovation capacity based on ISO 56002:2019 for Indonesian MSMEs. This qualitative study employs semi-structured interviews with XYZ Perfume Company in Yogyakarta, an MSME actor. The assessment is based on eight factors from the development of ISO 56002:2019 by researchers: (1) Transformative Leadership; (2) Strategic Intention to Innovate; (3) Weight Management for Information; (4) Customer and Market Knowledge; (5) Strategic Technology Management; (6) Organizational Structure; (7) Project Management; and (8) Innovation Performance. The results indicate that XYZ Perfume Company's innovation capacity achieves a qualitatively good rating in Transformative Leadership, Weight Management for Innovation, Customer and Market Knowledge, and Project Management; a moderate rating in Strategic Intention to Innovate and Organizational Structure; and a below-average rating in Strategic Technology Management and Innovation Performance. Strategies for enhancing the innovation capacity of XYZ Perfume Company were formulated. These findings and the proposed strategies serve as a valuable foundation for MSMEs in developing new products.

The Power of Social Media Marketing in Purchase Intention of Packaged Sambal

Taufiq Rahman Humaidi, Amelia Dwi Nugrahaini — Thu, 10 Apr 2025 00:00:00 +0700

Sambal, a type of chili sauce is a popular food product, making it essential for producers to develop the right strategies to boost sales. Social media Marketing was important in introducing products and increasing consumer purchase intention for packaged sambal. Marketing strategies have evolved alongside the advancement of digital technologies. One of the digital technology developments that supports marketing is social media. This study aims to analyze the power of social media advertising on the purchase intention of packaged sambal. Specifically, it investigates the influence of visuals, special offers, music, language, interaction, endorsements, and followers on purchase intention. Data were collected through surveys distributed to 106 social media users. This study uses multiple linear regression analysis and is conducted using SPSS software. The results show that visual elements and the number of followers significantly influence consumer’s purchasing intention. A simple and visually appealing design enhances information comprehension, making it easier for potential buyers to understand product details. Additionally, the high number of followers could increase consumer trust and brand credibility, positively affecting purchase decisions. On the other hand, factors such as special offers, music, language, interaction, and endorsements did not affect purchase intention significantly. These results provide valuable insights for packaged sambal producers, highlighting the importance of optimizing the social media marketing strategies by focusing on the most effective elements.

Factors That Influence Productive Waqf Intentions in Empowering People with Disabilities

Lina Nugraha Rani, Fetta Nabilatus Sa'adah, Binti Khusnul Hidayah — Thu, 27 Mar 2025 00:00:00 +0700

The introduction or problem This study aims to analyze the factors influencing the intention to give productive waqf to support the lives of people with disabilities. This research employs a quantitative approach using primary data collected through the distribution of online questionnaires to 60 respondents. The obtained data were then analyzed using path analysis with SPSS 27 to determine the relationships between the variables. The findings of this study indicate that the information media variable has a significant positive influence on the intention to give productive waqf to empower persons with disabilities. This suggests that the more information and awareness people have about productive waqf and its benefits, the higher their participation in waqf donations. Meanwhile, the variables of public perception, religiosity, and income were found to have no significant influence on the intention to engage in productive waqf. The results of this study can serve as a reference for the government and the Indonesian Waqf Board (BWI) in developing more effective strategies to increase public participation in productive waqf. Disseminating information through online media such as social media and offline media such as brochures can be a strategic effort to raise public awareness. Future research is recommended to use qualitative methods by conducting interviews with economic and waqf experts, as well as persons with disabilities, to gain deeper insights into their perceptions of this empowerment program.

Business Plan for Non-formal Education Services

Rizal Hadi, Wahidmurni, Ni'matuz Zuhro, Nur Yanah — Thu, 27 Mar 2025 00:00:00 +0700

Business plan design skills are essential competency for entrepreneurs, as a well-crafted business plan helps stakeholders easily understand and trust the proposed document. This study aims to describe business planning analysis from four key perspectives: (1) marketing, (2) operations, (3) human resources, and (4) finance, and focusing on the case of Gama Private Center, a non-formal educational institution. This study used qualitative case study approach. The findings reveal that Gama Private Center employs a structured business plan that includes: (1) a marketing strategy informed by market research and a marketing mix; (2) human resource planning encompassing recruitment processes, training, and compensation schemes; (3) operational strategies focusing on customer proximity, engaging learning methods, and user-friendly Standard Operating Procedures (SOPs); and (4) financial planning, including initial capital calculation, funding identification, cash flow forecasting, and financial feasibility analysis. The study contributes theoretically by advancing the understanding of business planning concepts in non-formal education, emphasizing market analysis, consumer segmentation, and operational strategies for success. Practically, it provides actionable insights for non-formal education entrepreneurs, including consumer-centered marketing strategies, human resource development, and structured business planning to enhance competitiveness and sustainability. Future research is recommended to explore the scalability of these strategies across diverse educational contexts

The Influence of Hedonic Shopping and Free Shipping Tagline on Impulsive Buying of Shopee Users

Mh. Taufiqur Rohman, Dovi Iwan Musthofa Habibillah, Islam Abdeljawad — Thu, 27 Mar 2025 00:00:00 +0700

This research is motivated by impulsive buying behavior which is felt to be increasing among Shopee users, especially students. One of the factors is hedonic shopping and free shipping taglines. The purpose of this study is to ascertain if hedonic shopping and free shipping taglines have an impact on students at Al-Falah As-Sunniyah University's impulsive Shopee purchases. One hundred students from Al-Falah As-Sunniyah University who use Shopee make up the sample size for this quantitative study, which employs the survey method and probability sampling procedures utilizing the simple random sampling method. Using the statistical program SPSS 25, multiple regression analysis is applied in the data analysis method. The result shows that impulsive purchasing is significantly impacted by hedonic shopping, and the free shipping tagline, both simultaneously or in separate effect. This study adds and increases knowledge about the impulse buying habits of Indonesian students and digital consumer behavior, especially those related to online shopping at Shopee e-commerce, and as a reference for future research. The study's findings also offer valuable information for creating marketing plans that work for Shopee and other e-commerce sites. They also highlight the significance of educating customers about impulsive buying so that platforms can add tools or services that encourage more thoughtful purchases.

The Effectiveness Analysis of Dompet Dhuafa Ekselensia Tahfizh School: Evaluating Educational and Management Performance

Lia Fitria, Anita Priantina, Pedri Haryadi — Wed, 09 Apr 2025 00:00:00 +0700

Ekselensia Tahfizh School (e-Tahfizh) is a human resource development program with a focus on memorizing Al-Qur'an, dirasah Islamiyah, and leadership under the auspices of the Lembaga Amil Zakat (LAZ) Dompet Dhuafa. This study aims to determine the extent to which the effectiveness of the e-Tahfizh program in helping beneficiaries feel a change in welfare in their lives. This study uses a quantitative and descriptive qualitative approach with a random sample technique and data collection through interviews and questionnaires to 28 alumni, as well as applying the CIBEST model and T-test to measure changes in spiritual well-being before and after undergoing program coaching. The results showed that the program was effective, where the spiritual well-being index increased from 75% to 82.14% before and after becoming an alumnus of the e-Tahfizh program. In addition, the t-test also showed statistical significance with a p-value of 0.022 (one-way) and 0.044 (two-way), so the statistical test results were declared significant because they were smaller than 0.05. The practical implications of this research show that ZISWAF-based education could improve the spiritual welfare of underprivileged communities. The e-Tahfizh model could expand access to Islamic education and optimize the role of ZISWAF in human resource development. Dompet Dhuafa continues to encourage evaluation to improve program quality and expand access to Islamic values-based education.

Analyzing Poverty Reduction Through ZIS, Inflation, and Economic Growth

Norma Rosyidah, Luthfiyah — Wed, 09 Apr 2025 00:00:00 +0700

Poverty is one of the country's most difficult economic problems. Poverty showed a significant number when the pandemic occurred at the end of 2020, and there were 27.55 million people who were below the poverty line. After the pandemic, economic activity gradually improved, so poverty in Indonesia declined. One of the steps to reduce poverty is to analyze which economic instruments can be optimized. This study aims to determine the effect of the distribution of zakat, infaq, and alms (ZIS) funds, inflation, and economic growth on poverty in Indonesia for the period 2012-2022. This research uses quantitative methods with multiple linear regression analysis. The data processing tool used is SPSS. The T-test results show that the distribution of ZIS funds significantly affects the poverty rate. In contrast, inflation and economic growth do not have a significant effect on the poverty rate partially. The F-test shows that the distribution of ZIS funds, inflation, and GDP significantly affect the poverty rate simultaneously in the period 2012-2022. The limitation of this study is the use of variables that affect poverty rates, so future researchers should add or change these variables to other variables related to poverty. This research implies that BAZNAS, as a national amil zakat institution, can develop its program better so that through the distribution of ZIS, the poverty rate in Indonesia can be reduced.

Determinants Influencing QRIS Adoption as a Digital Payment Tool in Ciledug, Tangerang City

Andi Amri, Rahmi Fitria Malik, Muhammad Kemal Fachrandi — Wed, 09 Apr 2025 00:00:00 +0700

This study aims to determine the effect of perceived usefulness, perceived trust, and community preferences on decisions to use QRIS in Ciledug sub-district, Tangerang City. This study uses quantitative methods with a causality approach, and the sampling technique is purposive sampling with a sample size of 100 people. The findings show, that the t-test results of perceived usefulness have a t-count value of 1.159 with Sig 0.249> 0.05, which means there is no significant influence between perceived usefulness and the decision to use QRIS. Furthermore, perceived trust with a t-count value of 2.218 with Sig 0.029 0.05, means that there is a significant influence on trust preferences in using QRIS. Then people's preferences obtained a t-count value of 1.842 with Sig 0.069> 0.05, which means there is no effect of people's preferences on using QRIS as a digital payment tool. While simultaneously there is a significant influence between perceived usefulness, perceived confidence, and community preferences on the decision to use QRIS. This means that the level of influence of each variable studied is still low. This research could become a reference for the Ciledug community, especially for local leaders and banks to increase public interest in to use of QRIS as a digital payment tool.

Live Shopping and Consumers’ Purchase Intention in E-Commerce: A Systematic Literature Review

Wed, 09 Apr 2025 00:00:00 +0700

The advancement of technological development in the digital business world proliferates from time to time. The use of Internet networks for daily needs is increasing rapidly, especially for buying and selling transactions. Therefore, live shopping technology has emerged as a new shopping trend nowadays. This study used qualitative methodology by doing a literature review of 20 relevant international journals published between 2019 and 2023. The database used for this systematic literature review is Scopus. This study aims to define live-streaming shopping and purchase intention and find its influence on purchase intention from prior studies. This study aims to systematically review factors influencing consumers’ purchase intention in live-streaming shopping. The findings indicate that live-streaming shopping significantly impacts viewers’ purchase intention through various factors, including interactivity between viewers and streamers, engagement, trust, price, promotion strategies, influencers, and Key Opinion Leaders (KOL). Furthermore, the study reveals that most prior research in this area applied a quantitative approach using PLS-SEM or CB-SEM. However, existing literature suggests that future research should incorporate mixed-methodology to gain a more comprehensive understanding. This study contributes by highlighting the correlation between live-streaming shopping and purchase intention, as well as the dominant research methodologies used in previous studies. The findings provide valuable insights for businesses and researchers in understanding consumer behavior in live-streaming shopping environments.

Mutual Fund Investment: Investment Alternatives for Beginner Investors

Neng Maisaroh, Vernica Ayu Adelia, Fatih Fuadi — Thu, 27 Mar 2025 00:00:00 +0700

This study aims to observe the phenomena related to mutual fund investment as an alternative investment for beginner investors in Indonesia. It employs a post-positivism model of Systematic Literature Review (SLR), with data gathered from the Scopus website. A total of 36 documents from previous studies, published between 1975 and 2025, were analyzed. The findings reveal that mutual fund investment is a popular choice for inexperienced investors seeking to minimize risks commonly associated with direct investment in the capital market. Mutual funds offer several benefits, including professional fund management, portfolio diversification, transparency of information, high liquidity, low transaction costs, and generally lower risk compared to direct stock investments. In addition, rapid technological advancements have led to the emergence of digital platforms and applications that simplify the process of investing in mutual funds. These innovations enhance user accessibility and convenience, making it easier for new investors to participate in the capital market. The implication of this research is to provide better insight into the strengths and weaknesses of each investment platform or application, thereby assisting novice investors in making more informed and strategic investment decisions. Ultimately, this can help them to achieve their financial goals more effectively while minimizing potential losses.