Airlangga Journal of Innovation Management

The Influence of Digital Marketing, Brand Preference, and Product Quality on Buying Decision of Skincare Products

Nur Hanifah, Ari Susanti — Thu, 31 Aug 2023 00:00:00 +0700

This study aims to identify and analyze the influence of digital marketing, brand preference, and product quality on buying decision of Avoskin skincare products. Skincare has become an important topic in the beauty industry. Along with the development of digital technology, digital marketing has become a significant factor in influencing consumer purchasing decisions. The study employed a survey method with cosmetic customers who purchased Avoskin Skincare products. This study utilized a purposive sampling approach approximately 100 Avoskin Skincare’s users. Hypothesis testing involved convergent validity, discriminant validity, composite reliability, AVE, cronbach alpha, and coefficient of determination tests. Based on the data analysis results, this study found that the digital marketing, brand preference, and product quality variables have a significant influence on the buying decision of Avoskin skincare products. This research has important implications for understanding the influence of digital marketing, brand preference, and product quality on the buying decision of Avoskin skincare products. In a research perspective, this study contributes to knowledge in the areas of digital marketing and consumer behavior. In a practical standpoint, these findings can be utilized by Avoskin management to optimize their digital marketing strategies, strengthen brand preference, and enhance product quality, thereby influencing consumer purchasing decisions and achieving success in the market.

India’s Strategy in Reducing Palm Oil Import and Its Impacts to Bilateral Trade with Indonesia

Tofan Mahdi — Thu, 31 Aug 2023 00:00:00 +0700

This article tries to analyze the strategy of Indian government in reducing its trade deficit through the import reduction of several main commodities including the palm oil. This research also seeks the impacts of the palm oil reduction in India towards India-Indonesia bilateral trade, as Indonesia is one of India’s main trade partners and largest exporter of palm oil to India. This research used literature study within content analysis to find the bilateral trade between India and Indonesia, also the impacts of India palm oil import’s reduction. The main data of research are secondary data from trusted and reputable news relating India palm oil imports from Indonesia. The result of study found that Indonesia needs to pursue efforts of trade diplomacy effectively so that the Indian strategy to cut imports will not be too impactful to the performance of its exports to India. This research enriches literature study about bilateral trade especially in India-Indonesia palm oil context. In practical implication, this research bring any recommendation to related stakeholder about bilateral trade strategy taken by Indonesian government.

Determinants of Consumer Purchase Intentions on Halal Products

Ariestio Amrullah — Thu, 31 Aug 2023 00:00:00 +0700

Indonesia is one of the countries with the highest Muslim population in the world. This affects the demand for halal products in various industrial sectors, including the food and beverage industry. The high demand for halal products in Indonesian food and beverage industry is a challenge for MUI, the party authorized to issue halal certification, according to an opportunity for business actors as the first link in distribution of goods to consumers. Cafetelo D-9 SMEs are very concerned about opportunities and challenges posed by demand for halal-verified products. This study aims to evaluate consumer perceptions of attitudes towards D-9 Salatiga products and consumer purchase intentions towards D-9 Salatiga products. Data was collected through simple random sampling and shared on social media. This research used Partial Least Squares within Structural Equation Model. Data processing was conducted using SmartPLS 3.0 software and the (SEM-PLS) method. The results of this study indicate that consumer knowledge about halal has a significant and favorable influence on purchase intention. Knowledge about halal has a big impact on attitudes, and attitudes have a big impact on consumer intention to buy. This research is expected to help SMEs as business actors to pay more attention to halal product certification given the enthusiasm and public response to halal food and beverage products.

Talent Management in Organizations: Systematic Literature Review

Emi Amelia, Rofi Rofaida — Thu, 31 Aug 2023 00:00:00 +0700

This study aims to look more comprehensively and in-depth from articles that have emerged about talent management in the span of time for the last 5 years (2017-2022). This research method uses Systematics of Literature Review by following the stages of PRISMA. The articles selected in this study were 40 articles from the initial search of 969 articles. Various aspects of talent management are explored in this literature review, including the process of talent discovery and selection, talent development and retention, and measuring the impact also success of talent management. Key findings from this study include differences in talent management approaches between organizations, the role of technology in facilitating talent management practices, and the importance of data measurement and analysis in understanding the impact of talent management programs. The study also found other research gaps, such as the impact of cultural context on talent management implementation and the impact of new technologies such as artificial intelligence. This systematic assessment of the literature offers a comprehensive understanding of the practices, difficulties, and possibilities associated with talent management. The findings from this research can be a significant resource for academics, practitioners, and corporate decision makers interested in developing and implementing a successful talent management system.

The Effect of Brand Ambassador, Sales Promotion, and Brand Awareness on Purchasing Decisions in E-Commerce

Oky Pujianto, Andhatu Achsa, Ivo Novitaningtyas — Thu, 31 Aug 2023 00:00:00 +0700

The increasing number of e-commerce in Indonesia makes competition among e-commerce increasingly tight. Shopee is an e-commerce in Indonesia which succeeded in occupying the first position as the e-commece platform of choice for the Indonesian people in 2022, besides that in the first quarter of 2022 Shopee also experienced an increase in opinion reaching 64.4 percent and shopee experienced an increase in gross transaction value of 38.7 percent. Purchasing decisions made in this E-commerce are an important factor in the achievement of the increase achieved by shopee e-commerce, of course before consumers make transactions consumers will consider aspects of brand ambassadors, sales promotion, and also brand awareness. This research is quantitative research. The data collection used in this study was through direct surveys to 150 research respondents using the Classical Assumption Test and Multiple Linear Regression Test with the help of the SPSS 24 data processing tool. The results showed that the variables of brand ambassador, sales promotion and brand awareness had a significant and significant effect on purchasing decisions in Shopee e-commerce. The results of the f test show the results that the brand ambassador, sales promotion, and brand awareness variables simultaneously have a positive and significant effect on the purchasing decision variable in Shopee e-commerce.

The Importance of Sharia Supervisory Board on Islamic Financial Institution

Muhammad Syarofi, Lutfianah Putri — Thu, 31 Aug 2023 00:00:00 +0700

Islamic Financial Institution is an institution that carrying out its financial activities using the principles of Sharia. The Sharia Supervisory Board or Dewan Pengawas Syariah (DPS), a body inside Islamic Financial Institutions, has a responsibility to oversee and advise directors of Islamic Financial Institutions with regard to Sharia principles in doing muamalah. Indonesian Ulama Council (MUI) made a suggestion that the Sharia Supervisory Board (DPS) be established by the General Meeting of Shareholders, which is the entity in charge of overseeing Sharia Financial Institutions. The law governed by the Quran, Hadith, Law No. 21 Article 32 of 2008, and Fatwa DSN_MUI, Cooperatives and Small and Medium Enterprises of the Republic of Indonesia No /Per/M.KUKM/IX/2015, as well as the Bank Indonesia Regulation serve as the foundation for the Sharia Supervisory Board (DPS). The Sharia Supervisory Board has to provide an advice to a Sharia Financial Institution company so that every activity and product issued is in accordance with the principles of Sharia. This study aims to explain and identify the role of Sharia Supervisory Board in Sharia Financial Institution. In its supervision duties, Sharia Supervisory Board should refer DSN's fatwa to ensure that the products issued by Sharia Financial Institutions are in accordance with Islamic provisions. Sharia Supervisory Board members consist of experts in the field of Sharia economics and banking.

The Influence of Self Service Technology (SST) on Customer Satisfaction of Digital Services Users at Indonesia Islamic Bank

Febry Nabila Syahrani, Aqwa Nasser Daulay, Nurbaiti Nurbaiti — Thu, 31 Aug 2023 00:00:00 +0700

This research aims to analyze the effect of Self-Service Technology on customer satisfaction of digital service users at Indonesia Islamic Bank especially BSI KCP Kisaran. BSI KCP Kisaran Self-Service Technology consists of Automatic Teller Machine (ATM), internet banking, and mobile banking. This research also analyze how is the influence of these three SST facilities simultaneously on customer satisfaction. This research uses a quantitative approach with multiple linear regression analysis. Research data sources use primary and secondary data. According to the results of data analysis shows that ATM has a significant effect on customer satisfaction. In other side, internet banking and mobile banking also have a significant effect on customer satisfaction. Based on results found that customers still experience high benefits from transaction by ATM, internet banking, and mobile banking. These results indicate that customers are satisfied within BSI KCP Kisaran Self-Service Technology that consists of ATM, internet banking, and mobile banking. This study bring an implication that the optimizing Self-Service Technology would increase the Islamic Bank customer satisfaction.

Innovation of Arduino Uno-Based Physics Practicum Tool with MAX4466 Sound Sensor

Muhammad Khairul Annam Najahy Najahy, Supurwoko, Lita Rahmasari — Thu, 31 Aug 2023 00:00:00 +0700

The purpose of this study was to make an Arduino Uno-based doppler effect practicum tool with a Max4466 sensor, to find out the results of testing an Arduino Uno-based doppler effect practicum tool with a Max446 sound sensor. The research methodology used is linear regression of the instrument calibration experiment. The data of this research is data from the experimental results of practicum tools made with the calibration tool. This study states that the Max4466 Sound Sensor reads the frequency of sound then the data is processed and sent by Arduino Uno via commands on the Arduino IDE and the Data Streamer menu to Microsoft Excel. After that, the tool calibration process is carried out by comparing the frequency value between what is read on the sensor and the calibrator (digital multi-meter). This practicum tool innovation could directs teachers and students. The benefit of this research is to provide learning media that supports the teaching and learning process and improves students' skills. This research suggestion is for future researchers to look for other calibrators that can record data automatically to facilitate instrument calibration and conduct further research on the effect of air (environment) on a sound.

Does Social Media Marketing Influences Consumer Purchase Decisions at Marketplace?

Febri Rakhmawati — Thu, 31 Aug 2023 00:00:00 +0700

The purpose of this study was to explore the role that social media marketing plays on purchasing decision making process at Shopee marketplace. This research uses quantitative methods using SPSS with simple linear regression. Data collection was obtained by distributing questionnaires online via the Googleform link to 100 respondents. Testing in this study using hypothesis testing using the t test and f test. The results of this study indicate that social media marketing variables have no significant effect on consumer purchasing decisions at Shopee marketplace. Therefore, effective application of social media should be a part of any business’ marketing strategy. For example, social media visuals, content, promotional activities, and use of opinion leader influence should be deployed to positively influence the buying behaviors of consumers. This research brings any managerial implication, especially Shopee management to take concern business marketing strategy to optimize social media marketing impacts on customer in purchasing decisions.