Airlangga Journal of Innovation Management

The Influence of Hedonic Shopping and Free Shipping Tagline on Impulsive Buying of Shopee Users

Mh. Taufiqur Rohman, Dovi Iwan Musthofa Habibillah, Islam Abdeljawad — Thu, 27 Mar 2025 00:00:00 +0700

This research is motivated by impulsive buying behavior which is felt to be increasing among shopee users, especially students. One of the factors is hedonic shopping and free shipping taglines. The purpose of this study is to ascertain if hedonic shopping and free shipping taglines have an impact on students at Al-Falah As-Sunniyah University's impulsive Shopee purchases. One hundred students from Al-Falah As-Sunniyah University who use Shopee make up the sample size for this quantitative study, which employs the survey method and probability sampling procedures utilizing the simple random sampling method. Using the statistical program SPSS 25, multiple regression analysis is applied in the data analysis method. Based on the study's findings, impulsive purchasing is significantly impacted by hedonic shopping, impulsive buying is significantly impacted by the free shipping tagline, and impulsive buying is significantly impacted by both hedonic shopping and the free shipping tagline at the same time.

Analysis Of BPJS Drug Procurenment Management Using ABC Method (Case Study In Ponorogo Health Office)

Cinthya Ratna Yuniar, Indraswari, Linda Widyaningsih, Nora Yustyananingrum — Thu, 27 Mar 2025 00:00:00 +0700

Drugs are an important component in ensuring health services. Primary health services, namely health centers, are procured through the city Health Office using APBD (Regional Revenue and Expenditure Budget) funds. There are limitations in APBD funds, so it is necessary to conduct a study of the most needed drug items and the funds absorbed for drug procurement needs. This study aims to analyze the procurement of BPJS medicines in the Ponorogo City Health Office from January to June 2023 using the ABC method so that priority items and percentages of BPJS drugs included in groups A, B and C can be known based on use value and investment value. The results of the study show that there are 111 BPJS drug items at the Ponorogo City Health Office. For BPJS drugs, the use value in group A with a percentage of goods is 19.82%, the total use value is 5,535,000 with a total use percentage of 69.54% and the total investment value is IDR 1,198,208,600 with a total investment percentage of 70.62%. Group B with a percentage of items of 16.22% Total value of 1,678,980 with a percentage of total use of 21.10% While the total investment value is IDR 344,294,400 with a percentage of investment amount of 20.29%. Group C with a percentage of items of 63.96%, Total use value of 744,968 with a percentage of 9.36% and Total investment value of IDR 154,185,564 with a percentage of investment amount of 9.09%.

Mutual Fund Investment: One Of The Investment Alternatives For Beginner Investors

Neng Maisaroh, Vernica Ayu Adelia, Fatih Fuadi — Thu, 27 Mar 2025 00:00:00 +0700

This study aims to find out the phenomena that occur related to mutual fund investment as an alternative investment for beginner investors in Indonesia. This study uses a qualitative type of research. The approach used by the researcher is a literature study approach model. The results of this study show that investing in mutual funds is an investment that may be chosen by inexperienced investors to minimize risks that may arise when investing in securities in the capital market. Mutual funds provide their own advantages, namely: managed by professional management, investment diversification, information transparency, high liquidity and low costs, as well as less risk than playing stocks directly. Then the development of technology is very rapid so that it gives birth to new products that can make it easier for humans to make any transactions easily, one of which is in mutual fund investment activities. There are several types of mutual fund investment applications that have been downloaded by many people according to the google play store such as Bareksa, Bibit and Ajaib.

Factors That Influence Productive Waqf Intentions in Empowering People with Disabilities

Lina Nugraha Rani, Fetta Nabilatus Sa'adah, Binti Khusnul Hidayah — Thu, 27 Mar 2025 00:00:00 +0700

The introduction or problem This study aims to analyze the factors influencing the intention to give productive waqf to support the lives of people with disabilities. This research employs a quantitative approach using primary data collected through the distribution of online questionnaires to 60 respondents. The obtained data were then analyzed using path analysis with SPSS 27 to determine the relationships between the variables. The findings of this study indicate that the information media variable has a significant positive influence on the intention to give productive waqf to empower persons with disabilities. This suggests that the more information and awareness people have about productive waqf and its benefits, the higher their participation in waqf donations. Meanwhile, the variables of public perception, religiosity, and income were found to have no significant influence on the intention to engage in productive waqf. The results of this study can serve as a reference for the government and the Indonesian Waqf Board (BWI) in developing more effective strategies to increase public participation in productive waqf. Disseminating information through online media such as social media and offline media such as brochures can be a strategic effort to raise public awareness. Future research is recommended to use qualitative methods by conducting interviews with economic and waqf experts, as well as persons with disabilities, to gain deeper insights into their perceptions of this empowerment program.

Effectiveness of Indigenous Bacteria of Salt-Washing Wastewater (Bittern) As Plastic Waste Degraders

Wahyu Dwi Saputri, Aliefia Miftakhul Ardani, Abdus Salam Junaedi, Haryo Triajie — Thu, 27 Mar 2025 00:00:00 +0700

Plastic is a man-made synthetic polymer that has stable and durable characteristics The process of decomposing plastic takes a long time and the use of plastic which is increasing every year results in the accumulation of plastic waste in the environment, causing environmental pollution. Biodegradation is one solution to reduce the amount of plastic with the help of microorganisms or bacteria. This study has an objective to analyze the OD value; TPC; and the percentage value of plastic waste weight loss from each Indigenous bittern bacterial isolate in degrading plastic waste on YEB media + 1% glucose. The research procedure includes sterilization of tools and materials until data analysis. Data on TPC and OD values during the degradation process were analyzed descriptively and the percentage value of plastic dry weight after 7 days of incubation time was analyzed statistically. The highest OD value was 1,613 (BB1), the highest TPC value was 13,93 Log CFU/ml (BB4), and the highest plastic dry weight percentage value was 25%+0^b (BB4). This research provides new insights into the potential of Indigenous bittern bacteria as plastic waste biodegradation agents and enriches knowledge in the field of environmental biotechnology. This research can be used as a basis for the waste management industry and government to design more sustainable policies in waste management to reduce dependence on conventional methods that are expensive and less effective.

Enhancing MSMEs Innovation Capacity Based on ISO 56002:2019

Thu, 27 Mar 2025 00:00:00 +0700

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, contributing 60.5% to the Gross Domestic Product (GDP), 96.9% to employment, and 15.7% to total national exports in 2024. These facts underscore the importance of MSME development as a priority in the Asta Cita of the President of the Republic of Indonesia, evidenced by Rp3.9 trillion in partnerships involving 579 MSMEs and the debt relief for one million MSMEs nationwide by 2025. However, alongside financial constraints, researchers contend that MSMEs face challenges in competitiveness due to a lack of innovation and creativity. To address this, ISO 56002:2019 can serve as a standard for assessing organizational innovation capacity to enhance competitiveness. Yet, research in this area remains limited, highlighting the need for studies focused on enhancing innovation capacity for MSMEs based on ISO 56002:2019. This qualitative study employs semi-structured interviews with XYZ Perfume Company in Yogyakarta, an MSME actor. The assessment is based on eight factors from Valladares et al. (2014) and its development in Silva (2021), aligned with ISO 56002:2019: (1) Transformative Leadership; (2) Strategic Intention to Innovate; (3) Weight Management for Information; (4) Customer and Market Knowledge; (5) Strategic Technology Management; (6) Organizational Structure; (7) Project Management; and (8) Innovation Performance. The results indicate that XYZ Perfume Company's innovation capacity is rated as good, with strengths in Transformative Leadership and Weight Management for Innovation.

Business Plan for Nonformal Education Services

Rizal Hadi, Wahidmurni, Ni'matuz Zuhro, Nur Yanah — Thu, 27 Mar 2025 00:00:00 +0700

The skill of designing a business plan is one of the important competencies that entrepreneurs must have. Writing a business plan requires precision so that various interested parties can easily understand and trust the document. This study aims to describe: (1) business planning analysis in terms of marketing aspects; (2) business planning analysis in terms of operational aspects; (3) business planning analysis in terms of human resources; and (4) business planning analysis in terms of financial aspects at the Gama Private Center non-formal education institution. This research is a study by applying a qualitative approach with a case study research type. Qualitative data analysis, namely by collecting, condensing, presenting data, drawing conclusions, and final reporting. The findings of this study show that Gama Private Center develops business planning by analyzing four aspects, namely: (1) the marketing aspect is clearly analyzed by conducting market research and the marketing mix; (2) the human resource aspect by making a plan for the recruitment process, training, and compensation; (3) the operational aspect of service delivery is close to the customer, providing attractive learning facilities and methods and making standard operating procedures (SOPs) that are easily understood by partners; (4) the financial aspect of business planning is carried out by calculating initial funding requirements, identifying funding sources, calculating cash flow and analyzing business feasibility from the financial aspect