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Pengaruh Environmental Knowledge dan Environmental Concern terhadap Green Purchase Intention pada Generasi Milenial

DOI : 10.20473/brpkm.v1i1.26747
Aqilah Fairuz Diash , Dewi Syarifah
551-559
Abstract : 1454
PDF (Bahasa Indonesia) : 626

Pengaruh Attitude toward Green Brand dan Green Brand Knowledge terhadap Green Purchase Intention pada Generasi Milenial

DOI : 10.20473/brpkm.v1i2.28541
Dea Shinta Saraswati , Rosatyani Adiati Puspita
1096-1104
Abstract : 1591
PDF (Bahasa Indonesia) : 469
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