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Online ISSN : 2776-1851
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1 - 3 of 3 items

Pengaruh Store Atmosphere dan Brand Image terhadap Perilaku Impulsive Buying pada Konsumen Retail Fashion Brand X di Surabaya

DOI : 10.20473/brpkm.v1i1.26662
Annisa Savira Alifia , Cholichul Hadi
508-519
Abstract : 888
PDF (Bahasa Indonesia) : 327
DOI : 10.20473/brpkm.v1i1.26662

Pengaruh Hedonic Shopping Motivations terhadap Impulsive Buying pada Konsumen Produk Fashion

DOI : 10.20473/brpkm.v1i1.25107
Diyah Ranasari , Fajrianthi Fajrianthi
460-469
Abstract : 1828
PDF (Bahasa Indonesia) : 653
DOI : 10.20473/brpkm.v1i1.25107

Pengaruh Big Five Personality dan Self Construal Terhadap Impulsive Buying Pada Konsumen E-Commerce

DOI : 10.20473/brpkm.v1i1.25026
Pragiwaka Manggala Adji Masnur Alif , Dewi Syarifah
470-480
Abstract : 741
PDF (Bahasa Indonesia) : 336
DOI : 10.20473/brpkm.v1i1.25026
1 - 3 of 3 items

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