ANALISIS KINERJA SUB TERMINAL AGROBISNIS MANTUNG: STUDI KASUS PADA PEMASARAN SAYURAN KUBIS DI DESA NGABAB, KECAMATAN PUJON, KABUPATEN MALANG

Ratya Anindita

= http://dx.doi.org/10.20473/jeba.V18I32008.4219
Abstract views = 146 times | downloads = 756 times

Abstract


Sub Terminal Agrobusiness (STA) Mantung is the market improvement program
which the purpose is to increase farmers’ income through shorten its market chain
and to create a price transparency. But in fact the program which had done for
more than two years still cannot reach the farmers, it could be seen from the
farmers and merchants who only few to do marketing transaction through STA
Mantung. The research had purposes to analyze performance of STA and to analyze
a probability of farmers in selecting between traditional organization and STA
Mantung. The result of this research showed that the performance of STA was not
efficient yet compared to the traditional organization, it was shown from the higher
of total marketing margin and the lower of farmers’ price share belong to farmers
who sold to STA Mantung. The farmers’ probability was higher to use traditional
organization compared to STA Mantung which effected by the price information
availability and an easy to make transaction procedure.
Key Words: STA (Sub Terminal Agrobusiness); marketing margin; farmers’
probability.


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