ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI RUMAH (STUDI KASUS PERUMAHAN VIHARTA PT.MBP - GRESIK)

M. Erma Widiana

= http://dx.doi.org/10.20473/jeba.V19I32009.4242
Abstract views = 885 times | downloads = 1079 times

Abstract


Location of this research is that Viharta housing in Gresik. Types of data used in this
research is the primary data by distributing a questionnaire to 140 respondents.
Variable measurement scale used is the Likert scale and the data were analyzed with
factor analysis is a statistical technique used to combine variables that have the
dimensions or the same character, and then united and formed into a new factor.
With SPSS 12.0 for Windows obtained significant value from Bartlett’s test of sphericity
is for 0.000 so there is a correlation between variables. KMO index value of 0.686.
In the anti-image correlation process, 24 variables as a whole can follow the process
or the next stage because the MSA value greater than 0.5. From the results of factor
analysis processing, 24 variables had summarized into seven new factors, which
may represent a 58.9% variance is, where the value can be seen from the cumulative
variance. The results showed that the factors considered by consumers to buy a
house are: 1) factor product. 2) factor prices. 3) Factor facilities. 4) promotion factor.
5) reference factor. 6) discount factor. 7) the credit factor.
Keywords: Consumer decision, buying a home


Full Text:

PDF

Refbacks

  • There are currently no refbacks.




This journal is indexed by:

     

Hasil gambar untuk https://app.dimensions.ai/about

 

Jurnal Ekonomi dan Bisnis Airlangga (JEBA) (p-ISSN: 2338-2686; e-ISSN: 2597-4564) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License