Hernando, H., Shahzad, S., & Nurmalasari, N. (2025). TECHNOLOGICAL FACTORS AND SOCIAL MEDIA ADOPTION AMONG MICRO-ENTERPRISES: THE MODERATING ROLE OF PERSONAL INNOVATIVENESS. Jurnal Ekonomi Dan Bisnis Airlangga, 35(1), 49–65. https://doi.org/10.20473/jeba.V35I12025.49-65