HERNANDO, H.; SHAHZAD, S.; NURMALASARI, N. TECHNOLOGICAL FACTORS AND SOCIAL MEDIA ADOPTION AMONG MICRO-ENTERPRISES: THE MODERATING ROLE OF PERSONAL INNOVATIVENESS. Jurnal Ekonomi dan Bisnis Airlangga, [S. l.], v. 35, n. 1, p. 49–65, 2025. DOI: 10.20473/jeba.V35I12025.49-65. Disponível em: https://e-journal.unair.ac.id/JEBA/article/view/66183. Acesso em: 3 aug. 2025.