ZULKARNAIN, A. A. Exploiting Similarities as Internationalization Strategy: A Case of MR.DIY Successful Expansion into the Indonesian Market. Jurnal Hubungan Internasional, [S. l.], v. 16, n. 1, p. 108–128, 2023. DOI: 10.20473/jhi.v16i1.44288. Disponível em: https://e-journal.unair.ac.id/JHI/article/view/44288. Acesso em: 14 jul. 2025.