[1]
Vidyanata, D. 2019. Peran Brand Credibility Sebagai Mediasi Pengaruh Strategi Celebrity Endorsement Terhadap Brand Equity. Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan). 12, 1 (Aug. 2019), 62–84. DOI:https://doi.org/10.20473/jmtt.v12i1.12812.