Octalina, L.E. , Rahimah, A. and Arifin, Z. 2023. Exploring the Contingent Role of Effort Expectancy on Online Purchase Intention in E-commerce Application. Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan). 16, 1 (Apr. 2023), 144–161. DOI:https://doi.org/10.20473/jmtt.v16i1.41398.