Andika, Anisah, T. N. ., Najmudin, M. ., & Sardi, A. E. . (2023). From Interaction to Transaction: Analyzing the Influence of Social Presence on Impulsive Purchasing in Live Streaming Commerce. Journal of Theoretical and Applied Management (Jurnal Manajemen Teori Dan Terapan), 16(3), 454–472. https://doi.org/10.20473/jmtt.v16i3.49490