VIDYANATA, D. Peran Brand Credibility Sebagai Mediasi Pengaruh Strategi Celebrity Endorsement Terhadap Brand Equity. Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan), [S. l.], v. 12, n. 1, p. 62–84, 2019. DOI: 10.20473/jmtt.v12i1.12812. Disponível em: https://e-journal.unair.ac.id/JMTT/article/view/12812. Acesso em: 24 nov. 2024.