MAYANGSARI, L.; RUDIANTO, Y. L. Pengaruh Dukungan Endorser Dan Brand Familiarity Terhadap Perception Of Purchase Risk Dan Dampaknya Pada Niat Beli Produk Brand Extension. Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan), [S. l.], v. 7, n. 2, 2016. DOI: 10.20473/jmtt.v7i2.2707. Disponível em: https://e-journal.unair.ac.id/JMTT/article/view/2707. Acesso em: 4 aug. 2024.