ANGGRAINI, L. P.; SOBARI, N. The Mediation Role of Review Helpfulness, Customers Trust, and Brand Attitude Towards Positive e-WOM and Purchase Intention in Cosmetic Shopping Experience. Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management, [S. l.], v. 16, n. 1, p. 38–51, 2023. DOI: 10.20473/jmtt.v16i1.42345. Disponível em: https://e-journal.unair.ac.id/JMTT/article/view/42345. Acesso em: 9 aug. 2025.