ARIEF, F.; SALEHUDIN, I. Unlocking B2B Purchase Engagement: Investigating Its Drivers and Consequences in App-Based Service Subscriptions for MSMEs . Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management, [S. l.], v. 17, n. 1, p. 1–22, 2024. DOI: 10.20473/jmtt.v17i1.51494. Disponível em: https://e-journal.unair.ac.id/JMTT/article/view/51494. Acesso em: 4 jun. 2025.