ARIEF, F.; SALEHUDIN, I. Unlocking B2B Purchase Engagement: Investigating Its Drivers and Consequences in App-Based Service Subscriptions for MSMEs . Journal of Theory and Applied Management (Jurnal Manajemen Teori dan Terapan), [S. l.], v. 17, n. 1, p. 1–22, 2024. DOI: 10.20473/jmtt.v17i1.51494. Disponível em: https://e-journal.unair.ac.id/JMTT/article/view/51494. Acesso em: 27 dec. 2024.