Murshed, Nasr Abdulaziz, and Erginbay Ugurlu. 2023. “Navigating the Digital Marketplace: A Holistic Model Integrating Social Media Engagement and Consumer Behavior Factors to Enhance Online Shopping Adoption”. Journal of Theoretical and Applied Management (Jurnal Manajemen Teori Dan Terapan) 16 (3):542-59. https://doi.org/10.20473/jmtt.v16i3.52059.