Rahmawati, and N. . Hidayati. “Exploring Gen Z Social Media Marketing Engagement on Brand Experience, Brand Equity, and Brand Trust: The Context of Muslim Fashion”. Journal of Theoretical and Applied Management (Jurnal Manajemen Teori Dan Terapan), vol. 16, no. 3, Dec. 2023, pp. 656-70, doi:10.20473/jmtt.v16i3.48761.