Anggraini LP, Sobari N. The Mediation Role of Review Helpfulness, Customers Trust, and Brand Attitude Towards Positive e-WOM and Purchase Intention in Cosmetic Shopping Experience. J. Theor. Appl. Manage. [Internet]. 2023 Apr. 18 [cited 2024 Aug. 4];16(1):38-51. Available from: https://e-journal.unair.ac.id/JMTT/article/view/42345