Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management https://e-journal.unair.ac.id/JMTT <p align="justify"><strong>Journal of Theoretical and Applied Management</strong> <span style="font-size: 110%;">with registered number <strong><a href="https://portal.issn.org/resource/issn/2548-2149" target="_blank" rel="noopener"><span style="color: #8b0000;">ISSN 2548-2149</span></a></strong> (Online) and <a href="https://portal.issn.org/resource/issn/1979-3650" target="_blank" rel="noopener"><span style="color: #8b0000;">ISSN 1979-3650</span></a> (Print), is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by <strong><a href="https://e-journal.unair.ac.id/" target="_blank" rel="noopener"><span style="color: #8b0000;">Universitas Airlangga</span></a></strong>, <strong><span style="color: #8b0000;">Department of Management</span></strong>. <strong><span style="color: #8b0000;">JMTT</span></strong> is intended to be a journal for publishing articles reporting findings of applied and fundamental business management research with a focus on Asia and other Emerging Market perspectives.</span></p> <p align="justify">The disciplines and topics covered by <span style="font-size: 110%;"><strong><span style="color: #8b0000;">JMTT</span></strong> include, but not limited to, functional areas of business &amp; management: strategic management, human resource management, marketing management, finance management, management accounting, operation management, logistic and supply chain management, entrepreneurship, tourism management, e-business, international business, business economics, business ethics and sustainability.</span></p> <p align="justify"><span style="font-size: 110%;"><strong><span style="color: #8b0000;">JMTT</span></strong> is accredited in <strong><span style="color: #8b0000;">SINTA (Science and Technology Index) at grade 2</span></strong> by the National Journal Accreditation (ARJUNA) managed by the Ministry of Education, Research, and Technology of the Republic of Indonesia according to the <strong><a href="https://drive.google.com/file/d/1-oWgwfeQ10zyLdjVSTuEjSG6rf1txe37/view?usp=share_link" target="_blank" rel="noopener"><span style="color: #8b0000;">Decree No. 164/E/KPT/2021</span></a></strong><strong>.</strong></span></p> <p><span style="font-size: 110%;">This journal is currently indexed in:</span></p> <ul> <li><a href="https://sinta3.kemdikbud.go.id/journals/profile/1302" target="_blank" rel="noopener"><strong>Science and Technlogy Index (SINTA 2)</strong></a></li> <li><strong><a href="https://doaj.org/toc/2548-2149?source=%7B%22query%22%3A%7B%22filtered%22%3A%7B%22filter%22%3A%7B%22bool%22%3A%7B%22must%22%3A%5B%7B%22terms%22%3A%7B%22index.issn.exact%22%3A%5B%221979-3650%22%2C%222548-2149%22%5D%7D%7D%5D%7D%7D%2C%22query%22%3A%7B%22match_all%22%3A%7B%7D%7D%7D%7D%2C%22size%22%3A100%2C%22sort%22%3A%5B%7B%22created_date%22%3A%7B%22order%22%3A%22desc%22%7D%7D%5D%2C%22_source%22%3A%7B%7D%7D" target="_blank" rel="noopener">The Directory of Open Access Journals (The DOAJ Seal)</a></strong></li> <li><strong><a href="https://app.dimensions.ai/discover/publication?search_text=jurnal%20manajemen%20teori%20dan%20terapan&amp;search_type=kws&amp;search_field=full_search&amp;or_facet_source_title=jour.1364453" target="_blank" rel="noopener">DIMENSIONS</a> </strong></li> <li><a href="https://essentials.ebsco.com/" target="_blank" rel="noopener"><strong>EBSCO Essentials</strong></a></li> <li><a href="https://v2.sherpa.ac.uk/id/publication/42795" target="_blank" rel="noopener"><strong>Sherpa Romeo</strong></a></li> <li><strong><a href="https://journals.indexcopernicus.com/search/details?id=66208" target="_blank" rel="noopener">INDEX-COPERNICUS International</a> </strong></li> <li><strong><a href="https://scholar.google.co.id/citations?user=1Rz3Y28AAAAJ&amp;hl=en" target="_blank" rel="noopener">Google Scholar</a> </strong></li> <li><a href="http://garuda.ristekdikti.go.id/journal/view/8146" target="_blank" rel="noopener"><strong>Garba Rujukan Digital (GARUDA)</strong></a><strong> </strong></li> <li><strong><a href="https://search.crossref.org/?q=%22jurnal+manajemen%22+teori+dan+terapan&amp;published=2018&amp;type-name=Journal+Article" target="_blank" rel="noopener">CROSSREF (DOI)</a> </strong></li> <li><strong><a href="http://index.pkp.sfu.ca/index.php/browse/index/8095" target="_blank" rel="noopener">The PKP Index</a> </strong></li> <li><strong><a href="https://www.base-search.net/Search/Results?lookfor=jurnal+manajemen+teori+dan+terapan&amp;name=&amp;oaboost=1&amp;newsearch=1&amp;refid=dcbasen" target="_blank" rel="noopener">Bielefeld Academic Search Engine (BASE)</a> </strong></li> <li><strong><a href="http://isjd.pdii.lipi.go.id/index.php/public_no_login/index_direktori" target="_blank" rel="noopener">Indonesian Scientific Journal Database (ISJD)</a> </strong></li> </ul> <p><strong> </strong></p> <p><strong>........................................................................................................................................................................................................</strong></p> <p align="center"><strong>DISCLAIMER</strong></p> <p align="justify"><span style="font-size: 110%;">The editors and publisher of the Journal of Theoretical and Applied Management have made every possible effort to verify the accuracy of all information contained in this publication. Any opinions, discussions, views and recommendations expressed in the article are solely those of the authors and are not of this journal, its editors or its publisher. This Journal, its editors and its publisher will not be liable for any direct, indirect, consequential, special, exemplary, or other damages arising therefrom.</span></p> Universitas Airlangga en-US Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management 1979-3650 <p>Authors who publish with this journal agree to the following terms:<br />1. The author(s) hold the copyright of the article without restrictions.<br />2. The author(s) retain publishing rights without restrictions<br />3. The legal formal aspect of journal publication accessibility refers to <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank" rel="noopener">Creative Commons Attribution (CC BY)</a>.</p> Front & Back Matter https://e-journal.unair.ac.id/JMTT/article/view/72147 <p>Front &amp; Back Matter</p> JTAM Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0 2025-04-21 2025-04-21 18 1 Small Things, Big Impact: The Role of Social Media in Promoting Green Consumerism of Ecofurniture Products https://e-journal.unair.ac.id/JMTT/article/view/58741 <p><strong>Objective:</strong> This study investigates the role of social media as a tool for promoting ecofurniture as a green product on purchase intention, using variables from the theory of planned behaviour; attitude, subjective norms, and perceived behavioural control as mediating variables. Additionally, this study examines the role of trust and price consciousness as mediators in the relationship between social media as a promoting instrument of green products and purchase intention.</p> <p><strong>Design/Methods/Approach:</strong> The data were gathered by conducting a survey questionnaire among 320 respondents who knows ecofurniture through social media. The PLS-SEM technique was used to analysing the collected data.</p> <p><strong>Findings:</strong> The study indicates that attitude, trust, product knowledge and perceived consumer effectiveness significantly impact purchase intention. It also finds that perceived social media marketing positively affects subjective norms, perceived consumer effectiveness and product knowledge, while price consciousness, subjective norms, and perceived behavioural control do not have a significant effect on purchase intention.</p> <p><strong>Originality/Value:</strong> This study enriches new insights on how perceived consumer effectiveness and purchase intention show inconsistent result from the previous studies. This research seeks to explore this relationship specifically within the ecofurniture context to see if these patterns hold true or vary.</p> <p><strong>Practical/Policy implication</strong>: The study demonstrates that consumer attitudes and perceptions of social media significantly impact the intention to purchase eco-furniture products. These findings suggest that eco-furniture producers should strategically utilise social media to emphasise positive attributes, such as the benefits, manufacturing process, and environmental impact of eco-furniture, to shape consumer attitudes and increase the likelihood of actual purchases.</p> Dinarti Zata Amani Mulia Putri Copyright (c) 2025 Dinarti Zata Amani Mulia Putri https://creativecommons.org/licenses/by/4.0 2025-04-21 2025-04-21 18 1 1 16 10.20473/jmtt.v18i1.58741 Uncovering Intention to Adopt Self-Checkout Through Technology Readiness: Empirical Study of Retail Customers https://e-journal.unair.ac.id/JMTT/article/view/69806 <p><strong>Objective:</strong> The objective of this study is to examine the factors that influence the intention to adopt self-checkout in a retail context. </p> <p><strong>Design/Methods/Approach: </strong>This study employs the PLS-SEM method, with a total of 356 respondents selected using purposive sampling.</p> <p><strong>Findings:</strong> The dimensions of technology readiness have been shown to have a significant effect on expected ease of use and expected usefulness, except discomfort, which did not affect expected usefulness. In addition, autonomous motivation is proven to have a significant positive effect on expected ease of use and expected usefulness, despite controlled motivation having no impact on either expected ease of use and expected usefulness. Consequently, expected ease of use and expected usefulness significantly improve attitudes toward self-checkout system.</p> <p><strong>Originality/Value:</strong> This research integrates three theories, technology readiness, technology acceptance model, and self-determination theory in predicting self-checkout</p> <p><strong>Practical/Policy implication:</strong> For retailers looking to implement a self-checkout system, our research provides insights into the importance of adequate resources and support to facilitate user adoption. Retailers can leverage these findings to develop effective communication strategies highlighting the benefits of self-checkout through in-store and online advertising, resource updates, and employee training.</p> Muhammad Hanif Ibrahim Widya Ayu Amelia Ansari A. Syahafin Copyright (c) 2025 Muhammad Hanif Ibrahim, Widya Ayu Amelia, Ansari A. Syahafin https://creativecommons.org/licenses/by/4.0 2025-04-21 2025-04-21 18 1 17 40 10.20473/jmtt.v18i1.69806 From Recall to Commitment: The Influence of Distributive Justice and Severity Recall on Affective Trust and Corporate Reputation in the Automotive Sector https://e-journal.unair.ac.id/JMTT/article/view/66154 <p><strong>Objective:</strong> Widespread product recalls present a significant challenge in the global automotive industry, often leading to reputational damage and a decline in customer loyalty. Understanding how customers respond after a recall is essential, particularly in determining whether their commitment diminishes or remains intact. This study examines the influence of distributive justice, recall severity, affective trust, and corporate reputation on the affective commitment of customers who have experienced an automotive product recall for repair. The theoretical framework for this study is based on Rawls’ theory, social exchange theory, resource advantage theory, and attribution theory.</p> <p><strong>Design/Methods/Approach:</strong> Data for this study were collected through an online questionnaire, with a total of 220 eligible respondents participating. The study utilizes partial least s equation modeling (PLS-SEM) to analyze the impact of distributive justice and recall severity on consumers' affective trust, company reputation, and affective commitment.</p> <p><strong>Findings:</strong> This study found that distributive justice and recall transparency enhance affective trust and corporate reputation, ultimately strengthening customer commitment. A fair and transparent recall strategy can transform a crisis into an opportunity to foster loyalty.</p> <p><strong>Originality/Value:</strong> The originality of this research lies in its exploration of previously unexamined interrelationships among variables in the context of automotive product recalls. Additionally, the inclusion of these specific variables offers a more accurate and comprehensive understanding from the consumer's perspective.</p> <p><strong>Practical/Policy implication</strong>: Our research provides automotive companies with a strategic framework to turn product recalls into opportunities by leveraging personalized communication, enhancing service quality, implementing systematic problem-solving, and fostering trust-building initiatives. These strategies help sustain customer relationships during recalls by emphasizing emotional engagement, rigorous vehicle inspections, transparent communication, and community-driven programs.</p> Ameylia Ayu Astira Edy Yulianto Anni Rahimah Copyright (c) 2025 Ameylia Ayu Astira, Edy Yulianto, Anni Rahimah https://creativecommons.org/licenses/by/4.0 2025-04-21 2025-04-21 18 1 41 59 10.20473/jmtt.v18i1.66154 Breaking the Chains of Job-Hopping: The Interplay of Job Involvement, Satisfaction, and Affective Commitment Among Millennials https://e-journal.unair.ac.id/JMTT/article/view/57823 <p><strong>Objective:</strong> The purpose of this paper is to examine the influence of job involvement, job satisfaction, and affective commitment on job-hopping behavior, as well as the moderating effect of alternative employment opportunities on millennial employees.</p> <p><strong>Design/Methods/Approach:</strong> With a quantitative approach, this paper involved 175 millennial employees in Indonesia who were determined using purposive sampling techniques and analyzed through structural equation modeling (SEM) technique.</p> <p><strong>Findings:</strong> The results reveal that job involvement and affective commitment have a positive effect on employee job-hopping behavior so that millennial employees who are fully involved in work and emotionally committed are still doing job hop. Nevertheless, work satisfaction has a detrimental effect on job-hopping activity. The moderating effect of perceived alternative employment opportunities shows insignificant results between affective commitment and job-hopping behavior, meaning that employees' perceptions of getting another job are not affecting their decision to do job-hopping.</p> <p><strong>Originality/Value:</strong> This study contributes to existing literature on job hopping behavior by examining the correlation of job involvement, job satisfaction, and affective commitment, using the theory of planned behavior (TPB). Unlike many other studies, this research specifically focuses on millennials, providing a fresh perspective on this well-explored demographic's working behavior. This becomes critical as millennials have become major players in job markets, globally.</p> <p><strong>Practical/Policy implication</strong>: Given the results, it is recommended that the organization design practical training and development programs and provide benefits to improve employee welfare. Emotional support from supervisors as well as co-workers is also considered effective in retaining millennial employees in the workplace.</p> Tantri Ratna Dewi Dian Ekowati Copyright (c) 2025 Tantri Ratna Dewi, Dian Ekowati https://creativecommons.org/licenses/by/4.0 2025-04-21 2025-04-21 18 1 60 77 10.20473/jmtt.v18i1.57823 From Fear to Adventure: How Trust, Risk, and Behavior Control Influence Gen Z's Solo Travel Intention https://e-journal.unair.ac.id/JMTT/article/view/62589 <p><strong>Objective:</strong> This study investigates the relationship between perceived risk and perceived behavioural control on Gen Z's solo travel intention mediated by trust.</p> <p><strong>Design/Methods/Approach:</strong> A purposive sampling method was used to collect data through an online questionnaire using Microsoft Forms. A total of 404 respondents were collected from Gen Z. Data analysis was conducted using PLS-SEM through outer and inner models by using SmartPLS 4.</p> <p><strong>Findings:</strong> The findings suggest that perceived risk and perceived behavioural control have a direct impact on solo travel intention. In addition, the mediating effect of trust has an indirect impact on solo travel intentions.</p> <p><strong>Originality/Value:</strong> This study adds the mediating effect of trust in testing risk factors and behavioural control on Gen Z's solo traveling intention. The context of solo traveling remains under-researched in Gen Z, due to the relatively new phenomenon of solo traveling and the lack of Gen Z solo travellers. This research aims to fill the gap by highlighting these important aspects.</p> <p><strong>Practical/Policy implication</strong>: This research provides several implications for practitioners, stakeholders and app developers in the tourism industry in making decisions to develop safe solo travel for potential solo travellers. Building cooperation to ensure safe destinations for solo travellers, creating solo travel apps, promoting safe solo travel on social media, and building flexible policies.</p> Magsyanda Meliana Putu Gde Arie Yudhistira Copyright (c) 2025 Magsyanda Meliana, Putu Gde Arie Yudhistira https://creativecommons.org/licenses/by/4.0 2025-04-21 2025-04-21 18 1 78 96 10.20473/jmtt.v18i1.62589 Predicting Financial Well-Being in Millennial Workers: A Test of the Theory of Planned Behavior and the Role of Financial Literacy https://e-journal.unair.ac.id/JMTT/article/view/69245 <p><strong>Objective: </strong>This study investigates the influence of applying the Theory of Planned Behavior and Financial Literacy on building Financial Well-Being in millennial workers.</p> <p><strong>Design/Methods/Approach:</strong> This study used a purposive sampling method. The total number of respondents included in the study was 235, and the respondents were millennial workers who had become permanent employees. Data were analyzed using the Structural Equation Model (SEM).</p> <p><strong>Findings:</strong> The findings of this study showed that Financial Literacy has a positive effect on Attitude towards Saving. Financial Literacy also positively affects Financial Behavior and Financial Well-Being, both directly and indirectly. Subjective Norm has a positive impact on Attitude towards Saving, but Subjective Norm has not been proven to affect a person's Financial Behavior. Attitude towards Saving positively affects Financial Behavior and has a full mediation role in mediating Subjective Norm with Financial Behavior. The last results of this study also found a positive relationship between Perceived Behavioral Control and Financial Behavior and between Financial Behavior and Financial Well-Being.</p> <p><strong>Originality/Value:</strong> This research contributes to the study of financial well-being, with millennial workers as the primary focus. In addition, while both TPB and financial literacy have been used to predict financial behavior, their combined application to specifically predict the financial well-being of millennial workers offers a nuanced and potentially more comprehensive understanding.</p> <p><strong>Practical/Policy implication</strong>: Government agencies are advised to provide financial literacy education to children at an early age so they understand the importance of saving and are wiser in using their money. Thus, financial well-being can be achieved as expected.</p> Ignatius Jonathan Eka Bertuah Copyright (c) 2025 Ignatius Jonathan, Eka Bertuah https://creativecommons.org/licenses/by/4.0 2025-04-25 2025-04-25 18 1 97 114 10.20473/jmtt.v18i1.69245 Enhancing Worker Productivity through the S-O-R Theory in Human Resource Management https://e-journal.unair.ac.id/JMTT/article/view/63886 <p><strong>Objective: </strong>This paper examines the influence of empowering leadership on positive worker behavior and work productivity in various organizational settings.</p> <p><strong>Design/Methods/Approach: </strong>This study used a survey-based quantitative design with a causal predictive approach. Partial least squares-structural equation modeling (PLS-SEM) analysis was conducted on a research sample of 268 employees from various profit and non-profit organizations. Respondents were at least 18 years old.</p> <p><strong>Findings: </strong>The findings reveal that empowering leadership positively relates to creative, collaborative, and innovative behavior. Creative and collaborative behavior affects positively to work productivity, whereas worker innovative behavior does not affect work productivity.</p> <p><strong>Originality/Value: </strong>This study is one of the first to apply the S-O-R theory in the context of empowering leadership and its influence on positive worker behavior and work productivity. By using this framework, the research explores new dimensions of leadership impact in organizational behavior, offering valuable insights for human resource management in diverse settings. This research captures how empowering leadership (stimulus) influences employee behavior (organism) and subsequent work productivity (response).</p> <p><strong>Practical/Policy implication</strong>: The result of this study is useful for HR managers seeking to enhance employee work productivity and innovation through leadership strategies. By adopting an empowering leadership style, HR managers can foster positive behaviors such as creativity and collaboration, which ultimately lead to higher organizational performance.</p> Nuryanti Taufik Apip Supriadi Gusti Tia Ardiani Dwi Hastuti Lestari Komarlina Copyright (c) 2025 Nuryanti Taufik, Apip Supriadi, Gusti Tia Ardiani, Dwi Hastuti Lestari Komarlina https://creativecommons.org/licenses/by/4.0 2025-04-25 2025-04-25 18 1 115 135 10.20473/jmtt.v18i1.63886 Exploring the Link between Entrepreneurial Leadership and Innovation Success: Evidence from Small and Medium Enterprises https://e-journal.unair.ac.id/JMTT/article/view/70558 <p><strong>Objective:</strong> This study investigates the impact of entrepreneurial leadership on innovation performance, focusing on the mediating roles of innovation processes and products in small and medium enterprises (SMEs).</p> <p><strong>Design/Methods/Approach:</strong> Data were gathered from 105 SME employees through purposive sampling and analyzed using the Structural Equation Model (SEM) with Partial Least Squares (PLS).</p> <p><strong>Findings:</strong> Reveal that entrepreneurial leadership significantly influences innovation performance. The innovation process and products also play crucial roles in enhancing innovation performance. Additionally, entrepreneurial leadership positively affects the innovation process and products, which, in turn, mediate its relationship with innovation performance. These results highlight the importance of strengthening innovation processes and products to optimize the impact of entrepreneurial leadership. SMES should prioritize leadership development while balancing process and product innovation for sustainable growth. Lastly, innovative products can partially address process deficiencies, but an integrated approach is essential for long-term success.</p> <p><strong>Originality/Value:</strong> The research provides a unique contribution by integrating multiple factors (leadership, innovation processes, and products) rather than analysing them in isolation. In addition to SEM-PLS, the FsQCA methodology is employed, which offers a more nuanced analysis than traditional methods. It focuses on a specific regional context and provides localised insights for business growth.</p> <p><strong>Practical/Policy implication:</strong> The study provides actionable insights for SME leaders, emphasizing leadership training, R&amp;D investment, and process efficiency. These are sensible recommendations that can be applied in real-world settings. Also, by highlighting the role of leadership in innovation, the research adds value to entrepreneurial strategy and organizational management literature. The study suggests a holistic approach integrating leadership, product innovation, and process improvement, paving the way for future research on external factors (e.g., policies and market conditions) affecting SME innovation.</p> Viajeng Purnama Putri Iqbal Ramadhani Fuadiputra M Abdi Dzil Ikhram W Copyright (c) 2025 Iqbal Ramadhani Fuadiputra, Viajeng Purnama Putri, M Abdi Dzil Ikhram W https://creativecommons.org/licenses/by/4.0 2025-04-25 2025-04-25 18 1 136 155 10.20473/jmtt.v18i1.70558 Exploratory Study of the Phenomenon Quiet Quitting: Manager’s Perspective in a Digital Company https://e-journal.unair.ac.id/JMTT/article/view/68397 <p><strong>Objective: </strong>This research aims to explore the phenomenon of "quiet quitting" in digital companies from managers' perspectives. It investigates the causes, behaviors, and impacts of quiet quitting and examines managerial strategies to mitigate this issue and its implications for employee engagement and organizational performance.</p> <p><strong>Design/Methods/Approach: </strong>This qualitative exploratory study employed semi-structured interviews with managers from some digital companies. Participants were selected using the purposive and snowball sampling methods. Data were collected from September to November 2024 and analyzed using thematic analysis, guided by the Social Exchange Theory (SET) and the Job Demands-Resources (JD-R) Model.</p> <p><strong>Findings: </strong>The findings reveal that quiet quitting is primarily triggered by insufficient recognition, poor communication, excessive workloads, and misalignment between employees’ values and organizational culture. Quiet quitting behaviors include minimal task completion, withdrawal from team activities, and reduced initiative. Effective leadership through transparent communication and recognition was found to mitigate this issue. Organizational strategies, such as flexible work arrangements, fair compensation, and career development opportunities, also effectively reduced the need to quit. However, this phenomenon negatively impacts team productivity, morale, and organizational reputation.</p> <p><strong>Originality/Value: </strong>This study contributes to the literature by providing insights into quiet quitting within the country’s cultural and economic context. Unlike Western-centric studies, it incorporates local values such as collectivism and hierarchical structures, offering a culturally sensitive understanding of this phenomenon in the digital sector.</p> <p><strong>Practical/Policy Implications: </strong>Managers who seek ways to improve employee engagement are advised to foster open communication, recognize employee contributions, and ensure fair workloads. Flexible work arrangements and opportunities for career development can enhance employee engagement and retention. Policymakers and HR practitioners should develop culturally adaptive strategies to address quiet quitting while promoting employee well-being.</p> Belinda Rahmadara Riani Rachmawati Copyright (c) 2025 Belinda Rahmadara, Riani Rachmawati https://creativecommons.org/licenses/by/4.0 2025-04-25 2025-04-25 18 1 156 167 10.20473/jmtt.v18i1.68397 Exploring the Role of Place Dependence, Identity, and Positive Experiences in Domestic Tourists’ Revisit Intention https://e-journal.unair.ac.id/JMTT/article/view/65636 <p><strong>Objective:</strong> This study investigates the role of place dependence and place identity in shaping domestic tourists' intentions to revisit beach destinations, focusing on the mediating effect of positive emotional experiences.</p> <p><strong>Design/Methods/Approach:</strong> This study used a quantitative methodology with 314 respondents through an online questionnaire to collect data, which were then analyzed using PLS-SEM with SmartPLS 4.</p> <p><strong>Findings:</strong> The findings indicate a significant positive influence of both place dependence and place identity on the intention to return, which is mediated by positive emotional experiences.</p> <p><strong>Originality:</strong> In accordance with place attachment theory, this study highlights the significance of understanding the interconnection between place dependence and identity in building tourists' sense of attachment to specific destinations.</p> <p><strong>Practical/Policy implication</strong>: To encourage repeat visits, it is crucial for stakeholders to preserve the destination's unique attributes and enhance the tourist experience through quality facilities, cultural events, and culinary and leisure activities. By offering exceptional experiences and high-quality services, stakeholders can foster long-term relationships with tourists and enhance a destination's appeal for future visits.</p> Jellycha Mutiara Kurnia Putri Putu Gde Arie Yudhistira Copyright (c) 2025 Jellycha Mutiara Kurnia Putri, Putu Gde Arie Yudhistira https://creativecommons.org/licenses/by/4.0 2025-04-25 2025-04-25 18 1 168 189 10.20473/jmtt.v18i1.65636