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New Journey Through Young Customer Experience in Omnichannel Context: The Role of Personalization

DOI : 10.20473/jmtt.v15i2.36236
Rahmawati Rahmawati, Rois Arifin
300-311
Abstract : 1308
pdf : 1532

The Antecedents of Impulse Buying Behavior During Covid-19 Pandemic: Revealing the Role of Panic Buying, Government Stimulus, Perceived Scarcity, and Fear Appeals

DOI : 10.20473/jmtt.v14i3.29886
Alfian Budi Primanto, Rahmawati Rahmawati
230-247
Abstract : 2455
PDF : 1376

Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa

DOI : 10.20473/jmtt.v13i1.17054
Gusti Noorlitaria Achmad, Rahmawati Rahmawati
49-62
Abstract : 2491
PDF : 2308

Exploring Gen Z Social Media Marketing Engagement on Brand Experience, Brand Equity, and Brand Trust: The Context of Muslim Fashion

DOI : 10.20473/jmtt.v16i3.48761
Rahmawati, Nur Hidayati
656-670
Abstract : 1103
PDF : 1507

The Effect of Voluntary Risk Management Disclosure and Risk Management Committee on Firm Value

DOI : 10.20473/jmtt.v15i3.37498
Iman Harymawan, Dwi Ragil Rahmawati
423-432
Abstract : 753
pdf : 540

Re-examining the New "Greeneration" behaviors: How Does the Sequential Mediation role of Green Word of Mouth and Green Trust affect Green Purchase Intention among Generation Z?

DOI : 10.20473/jmtt.v17i3.64645
Rahmawati, Nur Hidayati, Wathanan Srinin, Ahmad Taufiqurijal
516-534
Abstract : 426
PDF : 135
1 - 6 of 6 items