Model Development of Nursing Student Loyalty in Politeknik of Health
Methods: This study was an explanatory research with cross sectional approach. Population were nursing student in Poltekkes Banjarmasin, with 112 samples which is selected by proportional random sampling. Data was collected by giving questionnaire and analyzed by partial least square.
Result: Result of this study indicates that was an effect of costumer expectation on quality assurance in nursing higher education, there was effect of costumer expectation on perceived value in nursing student, there was an effect of customer expectation on student satisfaction (4) there was effect of quality assurance in nursing higher education, there wasn’t any affect of quality assurance in nursing higher education on student satisfaction, there was effect of perceived value in nursing student on student satisfaction, there was effect of student satisfaction on student loyalty.
Conclusion: Overall result of this research were, student loyalty in nursing higher education developed by student satisfaction. Student satisfaction formed by perceived value. Perceived value developed from two aspects quality assurance, and student expectation, quality assurance of higher education wasn’t directly effect to student sasfaction. However, indirectly effect through student perceived value. Student satisfaction in nursing higher education was stronger effect than any other variable in this loyalty model. Loyalty model in this research can be use for improvement student loyalty on health education that focused on improvement student satisfaction without deny the other aspect. Further research is needed to analyze word of mouth effect on student loyalty.
Dick, AS. dan Basu K., 1994. Customer Loyalty: Toward an Integrated Framework. Journal of Academy Marketing Science, 22(2), 101.
Henning, J., 2009. ACSI Model: Strengths and Weaknesses. Akses tanggal 10 April 2013. http://blog.vovici.com/blog/bid/18165/ACSI-American-CustomerSatisfaction-Index-Model-Strengthsand-Weaknesses.
JCSI, 2010. Japanese Customer Satisfaction Index, (Online), (http://www.jpcnet.jp/eng/research/index.htm, diakses tanggal 10 November 2012).
Kotler, P. and Keller, KL., 2007. Marketing Management. New Jersey: Pearson Education Inc.
Kuo, KY. and Ye, DK., 2009. The Causal Relationship Between Service Quality, Corporate Image and Adults' Learning Satisfaction and Loyalty: A Study of Professional Training Programmes in a Taiwanese Vocational Institute. Journal Total Quality Management & Business
Authors who publish with Jurnal Ners agree to the following terms:
- Authors transfer the Copyright and grant Jurnal Ners the right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to remix, adapt and build upon the work with an acknowledgment of the work's authorship and of the initial publication in Jurnal Ners.
- Authors are permitted to copy and redistribute the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Ners.
Jurnal Ners requires a formal written declaration and transfer of copyright from the author(s) for each article published. We, therefore, ask you to complete and return this form, retaining a copy for your own records. Your cooperation is essential and appreciated. Any delay will result in a delay in publication. The form can be downloaded HERE.