https://e-journal.unair.ac.id/JPERPUS <p><strong>JPUA: Jurnal Perpustakaan Universitas Airlangga: Media Informasi dan Komunikasi Kepustakawanan</strong> JPUA: Airlangga University Library Journal: Information and Communication Media Librarian is a scientific journal published by the Airlangga University Library. JPUA is an information and communication media for librarians and library and information researchers. JPUA publishing consists of 2 (two) editions in a year, the first edition (January-June) and the second edition (July-December). JPUA was originally named the Universitas Airlangga Library Bulletin, published for the first time in 2006 and since 2011 changed its name to Universitas Airlangga Library Journal (JPUA) and has a number p-ISSN <a title="p-issn" href="https://portal.issn.org/resource/ISSN-L/2356-1408">2356-1408</a> (printed) and e-ISSN<a title="e-issn" href="https://portal.issn.org/resource/ISSN/2723-0554"> 2723-0554</a> (online). JPUA contains scientific papers in the fields of Librarianship, Information, Information Technology, and Archives. We also invite Universitas Airlangga library staff as well as academics, professionals, and students who are engaged in these fields to publish their research papers in JPUA.</p> Universitas Airlangga en-US JPUA: Jurnal Perpustakaan Universitas Airlangga: Media Informasi dan Komunikasi Kepustakawanan 2356-1408 1. The journal allows the author to hold the copyright of the article without restrictions.<br /><br />2. The journal allows the author(s) to retain publishing rights without restrictions<br /><br />3. The legal formal aspect of journal publication accessibility refers to Creative Commons Attribution- NonCommercial-ShareAlike: CC BY-NC-SA<br /><br /><p><a href="https://creativecommons.org/licenses/by-nc-sa/4.0/" target="_blank">User/public use of this website will be licensed to the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.</a></p><p><a title="Creative Commons Attribution-ShareAlike 4.0 International License" href="https://creativecommons.org/licenses/by-nc-sa/4.0/" target="_blank"><img src="https://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png" alt="Lisensi Creative Commons" /></a></p><p> </p> https://e-journal.unair.ac.id/JPERPUS/article/view/72420 <p><strong>Background of the study:</strong> Bibliometric analysis can help researchers in knowing the trend of scientific works. There are several laws in bibliometric analysis such as Zipf's, Bradford's, or Lotka's laws. Lotka's law is used to analyze author productivity in journals. Lentera Pustaka Journal of Library, Information, and Archival Science Studies is a journal managed by the Faculty of Cultural Studies, Diponegoro University, which has currently published 120 articles by 101 authors. Author productivity analysis was carried out on the Lentera Pustaka journal published in 2016 to 2024 using the Lotka law.</p> <p><strong>Purpose:</strong> This analysis was conducted to determine the productivity of authors during the 9 years of publication of the Lentera Pustaka journal.</p> <p><strong>Methods:</strong> This analysis uses bibliometric analysis techniques with Lotka's law which focus on author productivity in the Lentera Pustaka journal.</p> <p><strong>Finding:</strong> From the results of Lotka's calculations, a constant value of 0,878 was obtained, which means that the contribution of a particular author to a particular article in the Lentera Pustaka journal has a value of 87,8% of the total number of authors. From the exponent value of 3,289, an observation value of 85,15% was obtained, which is quite close to the Lotka value of 87,8%. The results of the Kolmogorov-Smirnov test show that the maximum deviation value is smaller than the critical value.</p> <p><strong>Conclusion:</strong> Lotka's law in calculating author productivity in the Lentera Pustaka journal can be accepted both theoretically and in terms of observation, and means that there is good productivity from article authors.</p> <p><strong>Keywords: </strong>bibliometric, Lotka’s law, author productivity, journal</p> <p>---------------------------------------------------------------------------------------------------------------------------------------------------------------------</p> <h3><strong>Analisis Produktivitas Penulis Pada Jurnal Lentera Pustaka: Kajian Ilmu Perpustakaan, Informasi dan Kearsipan, Universitas Diponegoro Tahun 2016-2024</strong></h3> <p><strong>ABSTRAK</strong></p> <p><strong>Latar Belakang: </strong>Analisis bibliometrik dapat membantu peneliti dalam mengetahui tren karya ilmiah. Terdapat beberapa kaidah di dalam analisis bibliometrik seperti kaidah Zipf, Bradford, ataupun Lotka. Kaidah Lotka digunakan untuk menganalisis produktivitas penulis pada jurnal. Jurnal Lentera Pustaka Kajian Ilmu Perpustakaan, Informasi, dan Kearsipan merupakan jurnal yang dikelola oleh Fakultas Ilmu Budaya Universitas Diponegoro, yang saat ini telah menerbitkan 120 artikel oleh 101 penulis. Analisis produktivitas penulis dilakukan terhadap jurnal Lentera Pustaka terbitan tahun 2016 hingga 2024 dengan menggunakan kaidah Lotka.</p> <p><strong>Tujuan:</strong> Analisis ini dilakukan untuk mengetahui produktivitas penulis selama 9 tahun terbitan jurnal Lentera Pustaka.</p> <p><strong>Metode:</strong> Analisis ini menggunakan teknik analisis bibliometrik dengan kaidah Lotka yang berfokus terhadap produktivitas penulis pada jurnal Lentera Pustaka.</p> <p><strong>Temuan: </strong>Dari hasil perhitungan Lotka didapatkan nilai konstanta sebesar 0,878 yang mengartikan bahwa kontribusi penulis tertentu terhadap artikel tertentu pada jurnal Lentera Pustaka memiliki nilai sebesar 87,8% dari total jumlah penulis. Dari nilai eksponen sebesar 3,289, kemudian didapatkan nilai pengamatan sebesar 85,15% yang cukup mendekati nilai Lotka 87,8%. Hasil uji Kolmogorov-Smirnov menunjukkan nilai deviasi maksimum lebih kecil daripada nilai kritis.</p> <p><strong>Kesimpulan:</strong> Kaidah Lotka dalam perhitungan produktivitas penulis di jurnal Lentera Pustaka dapat diterima baik secara teoritis maupun secara pengamatan, serta mengartikan bahwa terdapat produktivitas yang baik dari penulis artikel.</p> <p><strong>Kata kunci</strong>: Bibliometrik, Kaidah Lotka, Produktivitas penulis, Jurnal</p> I Made Indra Wirayuda Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0 2025-10-20 2025-10-20 15 2 63 69 10.20473/jpua.v15i2.2025.63-69 https://e-journal.unair.ac.id/JPERPUS/article/view/76219 <p><strong>Background: </strong>This research is motivated by the increasing use of social media, particularly Instagram, as a promotional tool by various public institutions, including libraries.</p> <p><strong>Purpos</strong><strong>e:</strong> The purpose of this study is to analyze the promotional strategies implemented by the Bekasi City Archives and Library Service through Instagram, and their impact on public interest, particularly Gen-Z.</p> <p><strong>Method: </strong>The research method used was qualitative, using interviews, observation, and documentation.</p> <p><strong>Findings: </strong>The results indicate that promotional strategies through Instagram, particularly through the use of interactive content such as reels and stories, are able to attract the attention of the younger generation, particularly Gen-Z. User engagement also has a significant impact on the success of library promotion through social media. However, challenges remain in content consistency and user interaction management, which impact user perceptions and satisfaction.</p> <p><strong>Conclusion: </strong>More strategic and creative social media management, personalized content creation, and increased posting frequency and consistency are highly recommended to increase public awareness and interest in library services.</p> <p><strong><em>Keywords: </em></strong><em>Library Promotion, Social Media, Instagram, Gen-Z</em>.</p> <p>------------------------------------------------------------------------------------------------------------------------------------------------------</p> <p><strong><em>Dampak Penggunaan Media Sosial Instagram Sebagai Media Promosi Untuk Menarik Minat Gen</em><em>erasi </em><em>Z Pada Perpustakaan Kota Bekasi</em></strong></p> <p> </p> <p><strong>Latar Belakang: </strong>Penelitian ini dilatarbelakangi oleh meningkatnya pemanfaatan media sosial, khususnya Instagram yang digunakan sebagai sarana promosi oleh berbagai lembaga publik, termasuk perpustakaan.</p> <p><strong>Tujuan: </strong>Tujuan penelitian ini adalah untuk menganalisis upaya strategi promosi yang dilakukan oleh Dinas Arsip dan Perpustakaan Kota Bekasi melalui media sosial Instagram, serta dampaknya terhadap minat masyarakat, khususnya Gen-Z.</p> <p><strong>Metode: </strong>Metode penelitian yang digunakan adalah kualitatif dengan teknik wawancara, observasi, dan dokumentasi.</p> <p><strong>Temuan: </strong>Hasil penelitian menunjukkan bahwa strategi promosi melalui Instagram, terutama dengan penggunaan konten interaktif seperti reels dan stories, mampu menarik perhatian generasi muda, khususnya Gen Z. Keterlibatan pemustaka juga memberikan dampak yang cukup signifikan pada keberhasilan promosi perpustakaan melalui sosial media. Meskipun demikian, masih terdapat kendala dalam konsistensi konten dan pengelolaan interaksi dengan pengguna sehingga mempengaruhi persepsi dan kepuasan pemustaka.</p> <p><strong>Kesimpulan: </strong>Pengelolaan media sosial yang lebih strategis dan kreatif, personalisasi dalam pembuatan konten, serta peningkatan intensitas dan konsistensi unggahan sangat disarankan agar layanan perpustakaan semakin dikenal dan diminati oleh masyarakat luas.</p> <p><strong>Kata </strong><strong>K</strong><strong>unci</strong><strong>:</strong> Promosi Perpustakaan, Media Sosial, Instagram, Gen-Z</p> <p> </p> Isnan Ali Imran Fauzan Hidayatullah Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0 2025-10-24 2025-10-24 15 2 70 80 10.20473/jpua.v15i2.2025.70-80