Lakon : Jurnal Kajian Sastra dan Budaya

Expanding the Cultural Turn in Culturepreneurship

2023-10-23T12:13:41+07:00

Culturepreneurship is a growing subject in Indonesia and in many parts of the world. It is a multi- and trans-disciplinary studies that combines tenets of entrepreneurship and cultural analysis. However, the connexion between these two disciplines are often to be not in complementary. The logic of entrepreneurship still dominates and leaves the cultural aspect of the discipline to be in the periphery. This article attempts to argue the importance of the cultural turn within culturepreneurship by incorporating Cultural Studies into the discussion. Specifically, since it is an initial stage of such effort, this article looks into Raymond Williams’ seminal contribution to Cultural Studies. His pioneering ideas on cultural materialism are the footing of later development of Cultural Studies. Other than theoretical discussions on Williams, the latter part of this article explores a case study of the 2022 Surabaya Great Expo to briefly manifest the attempt to do cultural turn in culturepreneurship.

Negative Responses toward Москва - Moskva Song by Timati in 2019

2023-11-07T13:49:55+07:00

This study discusses the negative response of the people of Russia and Moscow to the song Moskva by Timati, the song with the most dislikes in Russia on the video provider site, Youtube. The writer analyzes the data by using Reception theory by Stuart Hall in analyzing people's response, and propaganda theory by Jowett and O'Donnell in finding the causes of protests over this song. The method used in this research is descriptive analysis, literature study, and interview techniques to obtain the required response data. The results of this study are that the many protests over this song are caused by propaganda elements contained in the song lyrics. The lyrics contains lines and verses, viewed from the lens of propaganda, that are heavily political and leans towards a biased belief of one political spectrum. Other than lyrical aspects, the visualization of the song through its music video also contains propagandistic trait. This is manifested through the abundance of skyscrapers in Moscow shown in the music video which signify the urbanized part of the city, leaving the undesired part enclosed. The combination of the song’s internality and responses results in a comprehensive outlook for the song.

Qatar's Magical Land: An Ecocriticism Study on the Representation of Nature in Dreamers Music Video by FIFA World Cup

2023-05-30T09:14:43+07:00

Abstract

Qatar, as the host of the World Cup 2022, has released a music video to enliven the euphoria. The music video is believed to indirectly present several issues including environmental issues. This research aims to examine the depiction of nature in the Dreamers music video by Jungkook and Fahad Al Kubaisi for the official soundtrack of FIFA World Cup 2022. This paper uses ecocriticism interest which takes an earth-centered approach to a literary study by looking at the role nature plays in a given work proposed by Cheryll Glotfelty. The result of the study shows that the music video contains some nature representations which are the existence of pearls as Qatar’s main income source before oil discovery, the whale shark as the country's representation to signified its new image, and the white snowy tree emphasizing a climate change that has been a serious concern in the Arab world.

Keywords: Ecocriticism, Music Video, Qatar, Representation, World Cup 2022

Representation Signs of Post-Traumatic Stress Disorder in Smile Film by Parker Finn

2023-10-12T14:19:30+07:00

Abstract: This research focuses on understanding the signs that portray Post-Traumatic Stress Disorder in the film Smile, employing Charles Sander Pierce's triadic sign theory framework, encompassing Representamen, Object, and Interpretant. The research methodology employed is a qualitative descriptive approach, with textual and visual data forming the basis for analysis. The primary data sources include images and transcripts from the film Smile, released in 2022. The film Smile, directed by Parker Finn, was chosen as the representative work due to its successful portrayal of an individual's experience with Post Traumatic Stress Disorder. This representation involves various types of signs that depict the psychological state of the character Rose. The analysis is conducted using a sign analysis approach within the context of the film. Through this analysis, can comprehend how trauma is represented, interpreted, and processed in an individual's mind and emotions through the various signs that manifest in the film.

Jean Baudrillard's Hyperreal

2023-12-19T13:05:03+07:00

Abstract: Jean Baudrillard is one among many prominent thinkers of postmodernism. One among many his notable idea is the Hyperreal In his book Simulacra and Simulation, Baudrillard’s proposes the idea of something that transcend beyond the state of fake and reality, the Hyperreal. This concept can be found as a theme in lyrics of a song titled Idol by Yoasobi. This paper try to dissect the lyrics and finding the implication of Baudrillard’s concept of Hyperreal within the implicit and explicit meanings of the lyrics. Idol is a certain profession that has gain significant rise in the 21th century. The common perception is that they are selling ‘fake identities’ to their audience. Nevertheless, the truth is more complicated than it is as with using Baudrillard’s theoretical framework of the Hyperreal, idol has cross the boundary between falsehood and authenticity and become ‘real’ in their own sense.

Keywords: Baudrillard, Hyperreal, Simulation, Idol, Yoasobi

Abstrak: Jean Baudrillard adalah salah satu dari banyak pemikir terkemuka di bidang pascamodernisme. Salah satu gagasan terkenalnya adalah Hyperreal. Dalam bukunya yang berjudul Simulacra and Simulation, Baudrillard mengusulkan konsep akan sesuatu yang melampaui keadaan palsu dan kenyataan, yaitu Hyperreal. Konsep ini dapat ditemukan sebagai tema dalam lirik lagu berjudul Idol oleh Yoasobi. Artikel penelitian ini mencoba menguraikan lirik lagu tersebut dan menemukan implikasi konsep Hyperreal dari Baudrillard dalam makna tersirat dan tersurat dari lirik. Idol adalah profesi tertentu yang mengalami peningkatan signifikan pada abad ke-21. Persepsi umum tentang idol adalah bahwa mereka menjual 'identitas palsu' kepada audiens. Namun, kenyataannya lebih rumit daripada itu, dengan menggunakan kerangka teoritis Hyperreal dari Baudrillard, profesi Idol telah melampaui batasan antara kepalsuan dan keaslian sehingga menjadi 'nyata' dalam arti mereka sendiri.

Kata kunci: Baudrillard, Hyperreal, Simulasi, Idol, Yoasobi

Positive and Negative Impacts of Korean and Japanese Cultures on High School Students of Taman Siswa Rancaekek

2023-10-12T14:12:14+07:00

Budaya yang sedang digandrungi saat ini di Indonesia, bahkan di seluruh dunia yaitu, budaya dari negara Jepang dan Korea. Produksi karya seni atau budaya dari mereka, sangat diminati oleh kalangan muda masa kini, dari mulai cara berpakaian, makanan, tingkah laku, musik, tarian, berbahasa dan lain sebagainya. Hal ini memunculkan pro dan kontra, sebab ketika seorang kalangan muda lebih menyukai dan condong ke budaya Jepang dan Korea, maka budaya asli di negara tersebut akan punah dan akan kehilangan ciri khas-nya. Tetapi, tidak dapat dipungkiri juga dampak budaya Jepang dan Korea, memunculkan sisi yang positif. Kalangan muda lebih kreatif dalam menyajikan karya seni, baik dalam bentuk artistik maupun bentuk koreografi bahkan musik. Meski, mungkin banyak anak muda yang menunjukan sifat fanatismenya terhadap kedua budaya tersebut, tetapi jika kita melihat dari sisi positifnya banyak komunitas pecinta Korea dan Jepang yang berlakon dermawan layaknya selebriti yang mereka gemari. Banyak sekali motivasi yang dapat diterapkan ke dalam kehidupan sehari-hari dari selebriti yang mereka sukai. Metode penelitian yang digunakan adalah studi literatur dan metode kuantitatif dengan cara penelitian survei. Berdasarkan hasil tanya jawab melalui google formulir kepada siswa SMA Tamansiswa Rancaekek ditemukan bahwa Korea dan Jepang memiliki dampak negatif seperti menjadi kecanduan, dan menjadi boros. Akan tetapi, Korea dan Jepang juga memiliki dampak positif berupa meningkatnya kemampuan dan minat dalam berbahasa Jepang maupun Korea, memberikan motivasi, mempelajari budaya baru, mengurangi stres, dan menjadi kreatif.