https://e-journal.unair.ac.id/MEDKOM <p><strong>MEDKOM, Journal of Media and Communication</strong> (<a href="https://issn.brin.go.id/terbit/detail/20211129091060918" target="_blank" rel="noopener">P-ISSN : 2809-2457</a> , <a href="https://issn.brin.go.id/terbit/detail/20210419510937518" target="_blank" rel="noopener">e-ISSN : 2776-3609</a>) is a scientific, peer-reviewed journal published by Department of Communication Airlangga University. MEDKOM Journal is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. <br /><br />The journal consists of online versions, published bi-annually at the end of May and November of the current year. As a scientific periodical, the journal is subject to standard provisions of peer reviews conducted by Communication Scholars from various universities. All submitted manuscripts will go through the <strong>double-blind peer review</strong> and editorial review before being granted acceptance for publication. </p> Airlangga University en-US Jurnal Media dan Komunikasi 2809-2457 <p>Authors who publish with this journal agree to the following terms:</p><ul><li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" rel="license">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License</a><span>.</span> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li><li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li><li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (<a href="http://opcit.eprints.org/oacitation-biblio.html">See The Effect of Open Access</a>).</li></ul> https://e-journal.unair.ac.id/MEDKOM/article/view/63277 <p>Penelitian ini bertujuan untuk menganalisis dan menghasilkan intepretasi baru terkait relasi ekonomi politik antara pengguna di Indonesia dan platform YouTube. Dalam pembahasannya, artikel ini mendasarkan pada konsep platform capitalism dari Nick Srnicek, konsep audience labor dari Dallas Symthe, dan konsep akumulasi kapital dari Marx yang diadaptasikan oleh Christian Fuchs. Artikel ini menggunakan metode kualitatif studi kasus, menggunakan teknik pengumpulan data lewat studi kepustakaan. Artikel ini menemukan bahwa telah terjadi relasi eksploitatif terhadap pengguna Indonesia yang dibuktikan dengan adanya waktu kerja yang tidak dibayar di tahun 2022 <span lang="EN-US">mencapai 316,8 jam per tahun</span>. Artikel ini berkesimpulan bahwa relasi ekonomi politik yang terjadi dalam mekanisme iklan bertarget pada platform Youtube bersifat eksploitatif terhadap kerja-kerja pengguna platform YouTube.</p> Muahamad Isfandiar Hatami Copyright (c) 2024 Muahamad Isfandiar Hatami http://creativecommons.org/licenses/by-nc-sa/4.0 2024-12-24 2024-12-24 5 1 1 23 10.20473/medkom.v5i1.63277 https://e-journal.unair.ac.id/MEDKOM/article/view/62243 <p>This sought to analyze patterns of consumption of Kiswahili language radio broadcasts in Kenya focusing on the demographic preferences of radio audiences in Kenya. The study used the uses and gratification and cultural imperialism theory as guides. Descriptive research design was used with both quantitative and qualitative used. The study targeted 357 respondents whose ages were between 20 and 65 who listened to Kiswahili radio programs for quantitative data. Also targeted were a purposive sample of 30 Kiswahili radio listeners, selected based on diverse demographic characteristics. Since the research area covered Kenya’s capital City County, Nairobi, 357 questionnaires were distributed. There were also radio professionals including 5 lead radio presenters and 5 experienced producers from lead Kiswahili radio stations in Kenya and 5 Key Informants who are experts in media and communication, including academics and industry analysts. The data was analyzed through a combination of qualitative and quantitative approaches. The paper found that factors that made the radio broadcast audience listen include the nature of the content, the timing of the radio broadcast airing, its content and response to real and current health issues, presentation style, simple language, relevant content, appropriate format, likable and knowledgeable expert in the studio, interesting topics, instructiveness with expert, likable production techniques and knowledgeable professionals. The radio broadcasts had many comparatively older people as listeners compared to the youthful, and more men than women listened. To enhance the effectiveness of Kiswahili radio broadcasts, it is recommended that stations diversify their content to cater to various demographic segments, including age, gender, regional differences and education level. Additionally, incorporating audience feedback mechanisms can help tailor programs to listeners' preferences. Investing in digital platforms and social media engagement also broadens reach, particularly among younger audiences.</p> <p>&nbsp;</p> Hezron Mogambi Copyright (c) 2024 Hezron Mogambi http://creativecommons.org/licenses/by-nc-sa/4.0 2024-12-24 2024-12-24 5 1 24 40 10.20473/medkom.v5i1.62243 https://e-journal.unair.ac.id/MEDKOM/article/view/57988 <p><strong>ABSTRACT</strong></p> <p><em>This research aims to determine the discourse of Blackpink fan antagonism which is built through news by Kumparan.com. Kumparan as one of Indonesia's online news channels is assumed to be contributing to the contestation of perpetuating the antagonistic image of Kpop fans in Indonesia. The researcher uses the critical paradigm and Laclau's theory of discourse analysis as a tool for analysis. The method used is hegemonic and deconstructive analysis which is used to analyze research objects. The data collection technique uses hashtags and search features on the Kumparan site or platform. The news classification used as the research corpus is those belonging to the hashtags #Blackpink, #Blink, #Persija, #Jackmania (10 news stories in March 2023). There are 2 findings, firstly, the practice of platypus journalism carried out by Kumparan actually minimizes the exploration of in-depth information and does not represent the public's voice fairly. This actually gives rise to partiality and clarifies the agenda of the Kumparan media. Then, the second finding is that Blackpink fans (Blink) antagonism discourse is constructed using negative and quite provocative words. Moreover, Kumparan also helped build subject interpellation as a discursive strategy in building an antagonistic discourse field for Blackpink by presenting formal parties and supporting parties.</em></p> <p><strong><em>Keywords</em></strong><em>: Discourse; Laclau; Fans; Blackpink; Kumparan</em></p> Nur Amala Saputri Copyright (c) 2024 Nur Amala Saputri http://creativecommons.org/licenses/by-nc-sa/4.0 2024-12-24 2024-12-24 5 1 41 61 10.20473/medkom.v5i1.57988 https://e-journal.unair.ac.id/MEDKOM/article/view/57064 <p>Tingkat kekerasan seksual di kampus meningkat dari tahun ke tahun, hal ini membuat kampus harus menjadi ruang aman bagi seluruh civitas academika untuk melakukan aktivitasnya di sana. Artikel ini bertujuan untuk menggali persepsi mahasiswa Universitas Muhammadiyah Yogyakarta tentang pentingnya ruang aman dari kekerasan seksual di lingkungan kampus. Data dikumpulkan melalui kuesioner yang mengevaluasi aspek kesadaran dan partisipasi, aspek keterbukaan dan kebebasan, aspek kesetaraan, dan aspek kemandirian. Penelitian ini menggunakan metode kuantitatif. Hasil menunjukkan bahwa mayoritas responden menyadari pentingnya ruang aman dari kekerasan seksual di kampus, dengan kesadaran dan partisipasi menjadi faktor utama dalam persepsi ini. Mereka yakin bahwa langkah-langkah yang disediakan kampus telah efektif dalam melindungi mereka dari potensi kekerasan seksual.</p> Rhafidilla Sophia Sukma Fatimah Yasmin Copyright (c) 2024 Rhafidilla, Sophia Sukma Fatimah Yasmin http://creativecommons.org/licenses/by-nc-sa/4.0 2024-12-24 2024-12-24 5 1 62 74 10.20473/medkom.v5i1.57064 https://e-journal.unair.ac.id/MEDKOM/article/view/53149 <p>A BSTRACT<br>In the evolving era of information and technology, online campaigns have emerged as an effective tool in raising <br>awareness and mobilizing social actions, especially against pressing environmental challenges. This study focuses <br>on the role of students in Java Island, Indonesia, as agents of change in environmental cleanliness campaigns. <br>Engaging 405 students as respondents, the research explores the impact of Situational Awareness on the Intent to <br>Participate Online in environmental campaigns. The methodology includes an online survey, validity and reliability <br>tests, normality test, Pearson correlation test, and simple linear regression. The results reveal a significant <br>correlation between Situational Awareness and Online Participation Intent, with Situational Awareness contributing <br>6.7% to the Participation Intent. This study provides insights for designing more effective and appealing <br>environmental cleanliness campaigns for students and highlights their crucial role in addressing environmental <br>challenges in Java Island. <br>Keywords: Situational Awareness, Online Participation Intent, Environmental Campaigns<br>A BSTRACT<br>Era informasi dan teknologi yang berkembang membawa kampanye online menjadi alat efektif dalam meningkatkan <br>kesadaran dan tindakan sosial, terutama dalam menangani isu lingkungan. Penelitian ini berfokus pada peran <br>mahasiswa di Pulau Jawa, Indonesia, sebagai agen perubahan dalam kampanye kebersihan lingkungan. Dengan 405 <br>mahasiswa sebagai responden, penelitian ini mengeksplorasi pengaruh Kesadaran Situasional terhadap Niat <br>Partisipasi Online dalam kampanye lingkungan. Metodologi yang digunakan meliputi survei online, uji validitas dan <br>reliabilitas, uji normalitas, uji korelasi Pearson, dan regresi linier sederhana. Hasil menunjukkan adanya korelasi <br>signifikan antara Kesadaran Situasional dan Niat Partisipasi Online, dengan Kesadaran Situasional berkontribusi <br>6.7% pada Niat Partisipasi. Penelitian ini memberikan wawasan untuk merancang kampanye kebersihan lingkungan <br>yang lebih efektif dan menarik bagi mahasiswa, serta menyoroti pentingnya peran mereka dalam menghadapi <br>tantangan lingkungan di Pulau Jawa. <br>Kata kunci : Kesadaran Situasional, Niat Partisipasi Online, Kampanye Lingkungan.</p> Salsabila Febryna Benazir Bona Pratamawaty Copyright (c) 2024 Salsabila Febryna, Benazir Bona Pratamawaty http://creativecommons.org/licenses/by-nc-sa/4.0 2024-12-24 2024-12-24 5 1 75 97 10.20473/medkom.v5i1.53149 https://e-journal.unair.ac.id/MEDKOM/article/view/64325 <p>Studi ilmiah ini menginvestigasi persepsi generasi milenial di Kota Sorong terhadap isu politisasi agama di media sosial pada pemilu 2024. Metode survei dengan teori <em>new media</em> digunakan dalam penelitian ini untuk melihat dampak dari politisasi agama di media sosial terhadap kemampuan para generasi milenial dalam memilih dan memilah informasi terkait pemilu 2024. Pengumpulan data dilakukan melalui metode survey yang melibatkan generasi milenial yang berdomisili di Kota Sorong,, Papua Barat Daya . Hasil penelitian ini menemukan bahwa generasi tersebut terpapar informasi beragam dari media sosial, tak terkecuali informasi mengenai pemilu 2024. Para politisi menggunakan isu politisasi agama di media sosial untuk mencari simpati dan suara, terutama generasi milenial yang menjadi pemilih terbanyak pada tahun 2024. Namun ditengah gempuran isu politisasi agama pada pemilu 2024, generasi milenial di Kota Sorong mampu melakukan penyaringan informasi tersebut di media sosial. Temuan penelitian menunjukkan bahwa literasi digital telah menjadi penangkal paparan negative tersebut,. Adapun kemampuan tersebut berasalah dari keaktifan sebagaian besar responden mengikuti berbagai pelatihan literasi digital yang dilakukan oleh komunitas atau kampus peduli literasi.</p> <p><strong>Kata Kunci:</strong> <em>Generasi Milenial, Literasi Digital, Media Sosial, Politisasi Agama</em></p> Efa Rubawati Syaifuddin Copyright (c) 2024 Efa Rubawati Syaifuddin http://creativecommons.org/licenses/by-nc-sa/4.0 2024-12-24 2024-12-24 5 1 98 109 10.20473/medkom.v5i1.64325