Jurnal Media dan Komunikasi

Hubungan Pesan Persuasif di Media Sosial Instagram dengan Tingkat Adversity Quotient

Yanuar Ilham — 2025-05-19

Isu kesehatan mental menjadi perhatian banyak orang, dan berbagai upaya dilakukan untuk saling berbagi energi positif, salah satunya dengan menyampaikan pesan persuasif melalui Instagram. Akun Instagram @mununayyazazafirota merupakan salah satu akun yang melakukan hal ini dengan memanfaatkan fitur feed Instagram. Melalui Instagram, pesan-pesan persuasif terkait masalah kehidupan disampaikan. Setiap orang memiliki kemampuan untuk menghadapi masalah yang dialaminya, dan kemampuan ini disebut dengan adversity quotient. Penelitian ini bertujuan untuk mengetahui seberapa besar hubungan antara pesan persuasif di feed Instagram dengan adversity quotient pengikut @mununayyazazafirota. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional. Teknik pengumpulan data yang digunakan adalah dengan menyebarkan kuesioner, dan teknik sampling yang digunakan adalah simple random sampling. Selain itu, teori yang digunakan dalam penelitian ini adalah Teori Perubahan Sikap. Dalam uji validitas dan uji reliabilitas, dihasilkan bahwa semua pernyataan dalam kuesioner valid dan reliabel. Hasil penelitian ini menunjukkan adanya hubungan antara pesan persuasif di feed Instagram dengan adversity quotient pengikut @mununayyazazafirota dengan angka korelasi sebesar 0,553, yang berarti hubungan ini memiliki tingkat hubungan sedang dan arah yang positif.

ANALISIS BENTUK POLITICAL PARTICIPATORY CULTURE FANBASE ANIES BASWEDAN

Aqil Arrafii — 2025-05-19

This study examines the phenomenon of the "Humanies Project" political fandom as a form of participatory culture supporting Anies Baswedan during the 2024 Presidential Election campaign. Using digital ethnography methods, the research explores the elements of affiliation, expression, collaboration, and circulation manifested by this community through the social media platform X (formerly Twitter). Data were collected through digital documentation, such as posts, comments, and content from the Humanies Project account, and analyzed qualitatively. The findings reveal that the Humanies Project significantly contributes to building a collective political identity, particularly among younger generations. Popular cultural elements such as K-Popfication, food trucks, and light sticks were employed to creatively and engagingly convey political messages. Furthermore, the "haveaniesday.com" website emerged as a digital artifact that strengthens political engagement through interactive narratives and designs. These findings highlight the potential of political fandoms to enhance youth political participation through approaches aligned with the digital era. This research aims to serve as a reference for studies on political communication and popular culture and provide insights into community-based campaign strategies that are more inclusive and dynamic.

Ekonomi Politik Media dalam Kreasi Video Let’s Play di Indonesia (Kasus YouTuber ‘MiawAug’)

Abyzan Syahadin Bagja Dahana — 2025-05-19

This study aims to uncover the practice of media political economy among Let’s Play (LP) video creators in Indonesia, with a focus on the YouTuber MiawAug. LP content is gaining popularity among gamers; however, prior research has generally only highlighted commodification aspects related to creators and audiences. Using Vincent Mosco's theory of media political economy, this study analyzes MiawAug's practices of commodification, spatialization, and structuration in content creation. The researchers employed descriptive qualitative methods, collecting data from literature reviews and document analysis related to the MiawAug YouTube channel. Findings reveal that MiawAug engages in commodification processes—specifically content, audience, and labor commodification—by producing videos featuring popular games to generate ad revenue. Additionally, MiawAug implements spatialization through the use of diverse media platforms, collaboration with other creators, and merchandise sales. MiawAug also employs structuration by using polite language in videos, setting himself apart from many gaming content creators who use swearing as an entertainment element. Furthermore, he leverages his popularity to promote indie games, encouraging viewer support through video promotions.

Strategi Mempertahankan Program TV Segmen Anak-anak pada Televisi FTA (Free To Air)

Ratih Damayanti Damayanti — 2025-05-19

ABSTRACT

Children in Indonesia watch online videos with parental supervision. Streaming video services, such as YouTube, Netflix, and others have eclipsed the position of television. The existence of YouTube Kids, which provides safety features and content curation, is the main choice for parents to become a media for watching children's shows for their children. With that, this study aims to explore the strategies used by Free To Air (FTA) television stations, namely Mentari TV in facing competition with streaming video services. The method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation studies. The results of this study show that Mentari TV airs children's programs, such as Baby Bus, Tayo, Keluarga Somat, Pororo, and Pokemon. Each program provides life lessons with educational, entertainment, and moral values. In facing competition with video streaming services, Mentari TV relies on a strategy of re-running programs and also airing based on time segmentation. In addition, a thematic umbrella program is also used to increase audience engagement through a collection of flagship programs and is useful for ensuring viewing quality.

Keywords: FTA Television; Mentari TV; Re-running; Thematic Umrella; Streaming Video.

Produk Intangible Wisata Budaya sebagai Representator Nilai Budaya Osing di Kabupaten Banyuwangi

Ahmadintya Anggit Hanggraito — 2025-05-19

The Osing culture remains one of the enduring local identities in Banyuwangi Regency amidst the forces of globalization. The uniqueness of the Osing people's traditions, arts, language, and indigenous knowledge presents a significant potential for the development of cultural tourism products. This study aims to explore the cultural values of the Osing that can be represented in intangible cultural tourism products in Banyuwangi Regency. The design of this research is descriptive with a qualitative approach. The findings reveal that Osing cultural values are reflected in various forms of cultural tourism products, such as traditional ceremonies, agricultural customs, performing arts, language, traditional food, and local medicine. These values serve as the core of the cultural tourism appeal in Banyuwangi. Cultural festivals like B-Fest play a vital role in the preservation and promotion of Osing culture through active participation from the local community. Thus, Osing culture not only strengthens local identity but also serves as a strategy for sustainable tourism development.