The Impact of Using Instagram Social Media on Student Consumptive Behavior

Rully Khairul Anwar, Diah Fatma Sjoraida, Ute Lies Siti Khadijah, M. Taufiq Rahman

Abstract views = 460 times | downloads = 502 times


Background of the study: The online shop is a process of buying and selling transactions conducted by the public through the internet media. We don't have to leave the house, people can have the items they want through an online shop. The use of the internet by students cannot be separated, including using in consumption patterns through online shops. The existence of the development of telecommunications technology, online shop currently makes it easy for students to make transactions or market products, goods and services. They are not only consumers, but also online shop business people.

Purpose: This study aims to determine the impact of the use of Instagram on consumptive behavior of Islam-based students in Bandung.

Method: This qualitative research uses a descriptive method by taking a location on an Islamic-based campus in Bandung.

Findings: There is a rationalization behind the use of Instagram of female students, in addition it was also found that female students use Instagram mainly for the improvement and adjustment of lifestyle with trending topics, especially the style of the artist. For those who have more money, the students also make online transactions to buy clothes they like.

Conclusion: 1) Instagram is a phenomenal social media among female college students because users are spoiled with various features available on Instagram, 2) the campus provides a large bandwidth so they can access Instagram more easily, and 3) the impact of expanding access to the internet becomes they are more consumptive to do transactions face to face.


stimulus-response theory, campus life, Instagram, social media

Full Text:



Anwar, R. K., Komariah, N., & Rahman, M. T. (2017). Pengembangan Konsep Literasi Informasi Santri: Kajian di Pesantren Arafah Cililin Bandung Barat. Wawasan: Jurnal Ilmiah Agama Dan Sosial Budaya.

Arthur Armstrong, J. H. I. (1999). The Real Value of On-Line Communities. In Creating value in the network economy. Harvard Business Review Press.

Charms, R. de. (2013). Personal Causation: The Internal Affective Determinants of Behavior. New York, London: Routledge.

Daniel T. Holt, Achilles A. Armenakis, Hubert S. Feild, and S. G. H. (2007). Readiness for Organizational Change: The Systematic Development of a Scale. The Journal of Applied Behavioral Science, 43(2), 232–255.

David Silverman. (2015). Interpreting Qualitative Data. Los Angeles, London, New Delhi, Singapore, Washington DC: Sage Publications.

Gubbi, Jayavardhana, Rajkumar Buyyab, Slaven Marusica, M. P. (2013). Internet of Things (IoT): A vision, architectural elements, and future directions. Future Generation Computer Systems, 29(7), 1645–1660.

Hayumi, N. Z. (2014). Penggunaan Instagram sebagai Bentuk Eksistensi Diri.

Hillary Scholl. (2015). Instant Profits Guide to Instagram Success. Hillary Scholl.

Joanne Entwistle. (2015). The Fashioned Body: Fashion, Dress and Social Theory. John Wiley & Sons Inc.

Kirsi Niinimäki. (2010). Eco‐clothing, consumer identity and ideology. Special Issue: Sustainability and Identity, 18(3), 150–162.

Malcolm Barnard. (2013). Fashion as Communication. New York: Routledge.

Manuel Castells. (2009). Communication Power. Oxford, Ney York: Oxford University Press.

Maria J. Mayan. (2016). Essentials of Qualitative Inquiry. New York: Routledge.

Mary Wolfinbarger, M. C. G. (2001). Shopping Online for Freedom, Control, and Fun. California Management Review, 43(2), 34–55. Retrieved from

Michael Solomon, Rebekah Russell-Bennett, J. P. (2012). Consumer Behaviour. Australia: Pearson Australia.

Paul Watzlawick, Janet Beavin Bavelas, D. D. J. (2011). Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies and Paradoxes. New York, London: WW Norton & Company.

R K Anwar, A Rusmana, M. T. R. (2018). The Politics Of Information On Traditional Medical Practices In Bandung Barat. MIMBAR, Jurnal Sosial Dan Pembangunan, 34(1), 158–165.

Richard E Petty, J. T. C. (2018). Attitudes And Persuasion: Classic And Contemporary Approaches. New York: Routledge.

Robert L. Heath, J. B. (2013). Human Communication Theory and Research: Concepts, Contexts, and Challenges. New York, London: Routledge.

Vartikka Indermun. (2014). IMPORTANCE OF HUMAN RESOURCE MANAGEMENT PRACTICES AND THE IMPACT COMPANIES FACE IN RELATION TO COMPETITIVE CHALLENGES. Singaporean Journal of Business Economics, and Management Studies, 2(11), 125–135. Retrieved from

Vitale, S. L. J. N. T. M. (2000). Consumer trust in an Internet store. Information Technology and Management, 1(1–2), 45–71.


  • There are currently no refbacks.




View My Stats


Creative Commons License
RLJ by Unair is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.