kristanti, mariya 2025. - Stimulus-Organism-Response (SOR) Paradigm in Country of Origin, Brand Experience, Customer Satisfaction, Brand Loyalty: The National Cultural Inheritance Matters: Stimulus-Organism-Response (SOR) Paradigm in Country of Origin, Brand Experience, Customer Satisfaction, Brand Loyalty: The National Cultural Inheritance Matters. Southeast Asian Business Review. 3, 1 (Mar. 2025). DOI:https://doi.org/10.20473/sabr.v3i1.62081.