RATULANGI, A.; KUSWATI, R. . Understanding The Role of Attractiveness and Parasocial Interaction on Hedonics Consumption: Cognitive Assimilation as Mediating. Southeast Asian Business Review, [S. l.], v. 2, n. 1, p. 47–58, 2024. DOI: 10.20473/sabr.v2i1.54159. Disponível em: https://e-journal.unair.ac.id/SABR/article/view/54159. Acesso em: 14 aug. 2024.