Ajeyalemi, O. F., & Dixon-Ogbechie, B. N. (2020). A Review of the Use of Aaker’s Methodology within the Brand Personality Construct: A Review of Extant Literature. TIJAB (The International Journal of Applied Business), 4(1), 35–51. https://doi.org/10.20473/tijab.V4.I1.2020.35-51