Zangana, H. M., Natheer Yaseen Ali, & Ayaz khalid Mohammed. (2024). Navigating the Digital Marketplace: A Comprehensive Review of E-Commerce Trends, Challenges, and Innovations. TIJAB (The International Journal of Applied Business), 8(1), 88–103. https://doi.org/10.20473/tijab.v8.I1.2024.54618