AJEYALEMI, O. F.; DIXON-OGBECHIE, B. N. A Review of the Use of Aaker’s Methodology within the Brand Personality Construct: A Review of Extant Literature. TIJAB (The International Journal of Applied Business), [S. l.], v. 4, n. 1, p. 35–51, 2020. DOI: 10.20473/tijab.V4.I1.2020.35-51. Disponível em: https://e-journal.unair.ac.id/TIJAB/article/view/17959. Acesso em: 8 jan. 2025.