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A Review of the Use of Aaker's Methodology within the Brand Personality Construct: A Review of Extant Literature

DOI : 10.20473/tijab.V4.I1.2020.35-51
Oladipupo Folorunsho Ajeyalemi, Bolajoko Nkemdilim Dixon-Ogbechie
35-51
Abstract : 2083
PDF (ENGLISH) : 1421
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