ROLE OF GENDER EQUALITY, HUMAN CAPITAL, GOVERNMENT POLICIES, AND BUSINESS STRATEGIES IN IMPROVING MSME PERFORMANCE

MSME Performance, Gender Equality, Human Capital, Government Policy, Business Strategy

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April 11, 2023

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The performance or capacity of MSMEs in Indragiri Hilir Regency is
expected to decrease so that it will have a big impact on development
and efforts to improve business performance, this problem has
resulted in a decrease in business transactions so it has
have an impact on profits or profits for businesses that are difficult to run
growing, even many businesses are experiencing problems.
bankruptcy or closure. Quantitative research is the focus of this
research, and basically research is to examine the influence of gender
equality, human capital, government policy, and business strategy
on the performance of SMEs. The sample used or used was 213 SMEs
then analyzed using warp PLS version 8.0. Result of
the study concludes that gender equality and business strategy have a
positive effect on MSME performance. Human capital and
government policies have a significant positive effect on
MSME performance.