Hubungan Intensitas Penggunaan Instagram terhadap Self-Esteem Emerging Adult yang dimediasi dengan Perbandingan Sosial
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Selain digunakan untuk berkomunikasi, sosial media juga digunakan untuk mencari hiburan hingga menghabiskan waktu. Namun, penggunaan Instagram yang terlalu lama ditemukan memiliki pengaruh tidak langsung terhadap self-esteem penggunanya. Penelitian ini bertujuan untuk menguji perbandingan sosial dalam memediasi hubungan antara intensitas penggunaan media sosial Instagram terhadap self-esteem dari emerging adult. Penelitian ini melibatkan 259 responden yang merupakan emerging adult (18-25 tahun) pengguna Instagram di Indonesia. Penelitian dilakukan menggunakan pendekatan kuantitatif dengan metode survei. Intensitas penggunaan media sosial Instagram diukur menggunakan Social Networking Time Use Scale (SONTUS), self-esteem diukur menggunakan Rosenberg Self-Esteem Scale, dan perbandingan sosial diukur menggunakan Social Comparison Scale. Analisis data menggunakan bootstrap melalui aplikasi Jamovi 1.6.23. Hasil menunjukkan adanya hubungan tidak langsung antara intensitas penggunaan Instagram terhadap self-esteem penggunanya yang dimediasi oleh upward social comparison.
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