Strategi Ekspansi PT. Garuda Indonesia Tbk melalui Kolaborasi Internasional dengan SkyTeam Airline Alliance
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On March 5th 2014, Garuda Indonesia officially joined SkyTeam Airline
Alliance and became the first Indonesian airline that takes part in the
global airline alliance. Based on that case, the author aims to explore the
expansion strategy of PT. Garuda Indonesa Tbk. through its membership
in SkyTeam. The author will utilize the strategic alliance theory of International
Business in understanding the relation between Garuda Indonesia
and SkyTeam. The author will also provide several datas to compare
the business operation of PT. Garuda Indonesia before and after joining
SkyTeam Airline Alliance in order to analyze the impact of this alliance.
According to the collected data, the author found that the membership of
Garuda Indonesia in SkyTeam has shown positive impacts to the airline's
number of international traffic, total operating revenues, as well as its
quality of service. Therefore, the author argues that SkyTeam Airline
Alliance contributes not only to the increase of profit earned by Garuda
Indonesia, but also the airline's quality of service.
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